2018 Print & Publishing

TESLA

TitleTESLA
BrandTOYOTA BELGIUM
Product/ServiceTOYOTA YARIS HYBRID
Category A05. Automotive
Entrant HAPPINESS BRUSSELS Brussels, BELGIUM
Idea Creation HAPPINESS BRUSSELS Brussels, BELGIUM
Credits
Name Company Position
Timothy Manuel Toyota Belgium Managing Director
Lila Malliari Toyota Belgium Marketing Director
André Juprelle Toyota Belgium Group Category Manager
Lise Dillens Toyota Belgium Category Manager
Karen Corrigan Happiness / An FCB alliance Executive Creative Management
Geoffrey Hantson Happiness / an FCB alliance Chief Creative Officer
Mateusz Mroszczak Happiness / An FCB alliance Creative Director
Philippe Fass Happiness / An FCB alliance Creative Director
Morgane Choppinet Happiness / An FCB alliance Concept Provider
Toon Vanpoucke Happiness / An FCB alliance Concept Provider
Katrien Bottez Happiness / An FCB alliance Senior Creative Coach
Pascal Kemajou Happiness / An FCB alliance Group Account Director
Coline Hercot Happiness / An FCB alliance Account Manager
Isabelle Koelman Happiness / An FCB alliance Strategic Director
Eline Goethals Happiness / An FCB alliance Strategic Director
Sophie Gunsbourg Happiness / An FCB alliance Agency Producer
Kassandra Donia Happiness / An FCB alliance DTP
Anouk Kimplaire Happiness / An FCB alliance Graphic Designer
Antoine Melis Antoine Melis Photographer

Cultural/Context information for the jury

Being environmentally friendly is useless for the planet if it’s only the happy few who are. When Belgian people think of ecological cars, they see them as very expensive and only accessible for the happy few. Look at the Tesla for example: a car that is almost impossible to buy for most people as they don’t have that kind of budget. Toyota wants to show people it is possible to drive ecological and cheap. As the Yaris Hybrid is the only model in the b-segment that has an eco-technology. Which makes it the cheapest ecological car in Belgium. The self-charging Yaris Hybrid makes ecology accessible to the happy many.