2018 Print & Publishing

JESUS

TitleJESUS
BrandINTERNATIONALE GESELLSCHAFT FÜR MENSCHENRECHTE (IGFM)
Product/ServiceIGFM
Category A13. Not-for-profit / Charity / Government
Entrant OGILVY GERMANY Frankfurt, GERMANY
Idea Creation OGILVY GERMANY Frankfurt, GERMANY
Media Placement MEDIACOM Düsseldorf, GERMANY
Production STUDIO ROBERT EIKELPOTH Dusseldorf, GERMANY
Production 2 ZERONE Dusseldorf, GERMANY
Production 3 H&O DUSSELDORF, GERMANY
Additional Company IGFM Frankfurt, GERMANY
Additional Company 2 NUSSBAUM MEDIEN Weil der Stadt, GERMANY
Credits
Name Company Position
Dr. Stephan Vogel, Lukasz Brzozowski Ogilvy Germany Chief Creative Officer
Christopher Nothegger Ogilvy Germany Creative Director
Moritz Ebeling Ogilvy Germany Art Director
Lars-Erik Schuetz, Philipp Ries Ogilvy Germany Copywriter
Katharina Schramm, Kristiana Kabashi Ogilvy Germany Account Management
Carol Redfield Ogilvy Germany Art Buyer
Robert Eikelpoth Studio Eikelpoth Photographer
Tom Stein ZERONE Personal Editing
Theo Heuss NUSSBAUM MEDIEN Weil der Stadt GmbH & Co. KG Publisher
Radovan Valjak, Peter Woischny, Simone Brandenbusch H&O Duesseldorf GmbH Post Production
Martin Lessenthin Internationale Gesellschaft für Menschenrechte (IGFM) Advertiser's Supervisor

Cultural/Context information for the jury

The main idea and goal of the photography was to emphasize the striking resemblance between a cot for lethal injections and the ancient Roman cross. Stylistically, the photography should mimic old Renaissance and Baroque depictions of the crucifixion by using dramatic lighting, a muted colour palette and a very carefully crafted composition. All this while keeping up the authenticity and brutal, unadorned realism of an execution by lethal injection and giving room to the drama and pure emotional power of the situation.

Translation.

A. D. 2018 End the era of death penalty. Support us on igfm.de