| Title | MASIH |
| Brand | INTERNATIONALE GESELLSCHAFT FÜR MENSCHENRECHTE (IGFM) |
| Product/Service | IGFM |
| Category |
A13. Not-for-profit / Charity / Government |
|
Entrant
|
OGILVY GERMANY Frankfurt, GERMANY
|
|
Idea Creation
|
OGILVY GERMANY Frankfurt, GERMANY
|
|
Media Placement
|
KINETIC WORLDWIDE Düsseldorf, GERMANY
|
|
Media Placement 2
|
MEDIACOM Düsseldorf, GERMANY
|
|
Production
|
H&O DUSSELDORF, GERMANY
|
|
Additional Company
|
IGFM Frankfurt, GERMANY
|
|
Additional Company 2
|
INFOSCREEN GMBH Koln, GERMANY
|
Credits
| Dr. Stephan Vogel, Lukasz Brzozowski |
Ogilvy Germany |
Chief Creative Officer |
| Andreas Steinkemper |
Ogilvy Germany |
Executive Creative Director |
| Alexander Gerlings, Robert Krueger |
Ogilvy Germany |
Art Director |
| Annika Loehr, Fabian Ulrich |
Ogilvy Germany |
Copywriter |
| Klaus Knuth |
Ogilvy Germany |
Illustrator |
| Kristiana Kabashi |
Ogilvy Germany |
Account Management |
| Radovan Valjak |
H&O Duesseldorf GmbH |
Editing |
| Simone Brandenbusch, Peter Woischny |
H&O Duesseldorf GmbH |
Graficdesign |
| Tino Krause |
MediaCom Agentur für Media-Beratung GmbH |
Media |
| Martin Lessenthin |
Internationale Gesellschaft für Menschenrechte (IGFM) |
Advertiser's Supervisor |
Cultural/Context information for the jury
Death penalty is unfortunately still a worrying topic in today’s world. This is a fact – although no one should have the right to decide when somebody must die.
Translation.
These days, there are still people in the death cell waiting for their execution. IGFM is fighting against the death penalty but is in urgent need of supporters.
To generate a maximum impact for the topic, we target people who already are in a special emotional state – while browsing the obituary section of a daily newspaper. There, we created obituaries for real convicts who are sentenced to death. But … their dates of death lie in the future.
Our message: No one should have the right to decide when somebody must die.