| Title | NO TAXES, PERIOD. |
| Brand | THE HEART PHARMACY |
| Product/Service | PHARMACY |
| Category |
A03. Healthcare |
|
Entrant
|
ÅKESTAM HOLST Stockholm, SWEDEN
|
|
Idea Creation
|
ÅKESTAM HOLST Stockholm, SWEDEN
|
|
PR
|
ÅKESTAM HOLST Stockholm, SWEDEN
|
|
Production
|
ÅKESTAM HOLST Stockholm, SWEDEN
|
Credits
| Daniel vaccino |
Åkestam Holst |
Copywriter |
| Lisa Vaccino |
Åkestam Holst |
Art Director |
| Karl Wikström |
Åkestam Holst |
Planner |
| Jennie Strinnhed |
Åkestam Holst |
Production Leader |
| Lotta Person |
Åkestam Holst |
Designer |
| Sara Clevemar |
Åkestam Holst |
Project Leader |
| Magnus Jakobsson |
Åkestam Holst |
Creative Director |
Cultural/Context information for the jury
XXXXX skatten
Translation.
No taxes, period. Sweden has a 25 % sales tax on sanitary products. That´s a lot. And even more so, considering that a decision from 2016 gives EU-countries the right to adjust this tax as they please. So, why isn´t it lower? Why isn´t somebody doing something, or just anything, about this issue? That´s hard for us to say. After all, we´re not politicians. But we are a pharmacy. And that´s why, starting today, we are lowering prices on all of our tampons and pads with 25 %. Because no women should have to pay tax on her period, period.