2018 Print & Publishing

Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A01 Food & Drink
GRILL
RADEBERGER GRUPPE KG / DAB PILSENER
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY
COUPLE
RADEBERGER GRUPPE KG / DAB PILSENER
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY
FRIENDS
RADEBERGER GRUPPE KG / DAB PILSENER
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY
PAULIG SYDNEY
PAULIG / SYDNEY COFFEE
GUSTAV PAVLIG Helsinki FINLAND BOB THE ROBOT
Helsinki
FINLAND
THE E-LESS AD
SALTÅ KVARN / ORGANIC FOOD COMPANY
M&C SAATCHI Stockholm SWEDEN M&C SAATCHI
Stockholm
SWEDEN
THE BIRDS & THE BEES
SALTÅ KVARN / ORGANIC FOOD COMPANY
M&C SAATCHI Stockholm SWEDEN M&C SAATCHI
Stockholm
SWEDEN
A02 Other FMCG
THE REMARKABLE EDITH
STABILO INTERNATIONAL GMBH / STABILO BOSS HIGHLIGHTER PEN
DDB DÜSSELDORF GERMANY DDB DÜSSELDORF
GERMANY
Grand Prix
THE REMARKABLE KATHERINE
STABILO INTERNATIONAL GMBH / STABILO BOSS HIGHLIGHTER PEN
DDB DÜSSELDORF GERMANY DDB DÜSSELDORF
GERMANY
Grand Prix
THE REMARKABLE LISE
STABILO INTERNATIONAL GMBH / STABILO BOSS HIGHLIGHTER PEN
DDB DÜSSELDORF GERMANY DDB DÜSSELDORF
GERMANY
Grand Prix
DESIGNER
3M / POST-IT
3M Istanbul TURKEY OGILVY
Istanbul
TURKEY
ARCHITECT
3M / POST-IT
3M Istanbul TURKEY OGILVY
Istanbul
TURKEY
MUSICIAN
3M / POST-IT
3M Istanbul TURKEY OGILVY
Istanbul
TURKEY
THE BEST SIDE OF CHRIS 1.
L'ORÉAL GERMANY / REDKEN
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
THE BEST SIDE OF CHRIS 2.
L'ORÉAL GERMANY / REDKEN
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
THE BEST SIDE OF THOMAS.
L'ORÉAL GERMANY / REDKEN
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
A03 Healthcare
IBIZA 2018
KRONANS APOTEK (PHARMACY) / KRONANS APOTEK (PHARMACY)
PERFECT FOOLS Stockholm SWEDEN PERFECT FOOLS
Stockholm
SWEDEN
NO TAXES, PERIOD.
THE HEART PHARMACY / PHARMACY
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN
SMALL PRINT
INSTRUMENTARIUM / OPTICAL SERVICES AND EYEWEAR
WÖRKS Helsinki FINLAND WÖRKS
Helsinki
FINLAND
A04 Consumer Durables
SEA LION
SOORUZ / B.I.G. WETSUIT
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
PINGUIN
SOORUZ / B.I.G. WETSUIT
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
PELICAN
SOORUZ / B.I.G. WETSUIT
PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
A05 Automotive
CHOICE
MERCEDES-AMG PETRONAS MOTORSPORT / FORMULA 1
ANTONI Berlin GERMANY ANTONI
Berlin
GERMANY
IMAGE
MERCEDES-AMG PETRONAS MOTORSPORT / FORMULA 1
ANTONI Berlin GERMANY ANTONI
Berlin
GERMANY
EIFFEL TOWER
VOLKSWAGEN NUTZFHARZEUGE / VW CALIFORNIA REAR VIEW CAMERA
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY
Short List
COLOSSEUM
VOLKSWAGEN NUTZFHARZEUGE / VW CALIFORNIA REAR VIEW CAMERA
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY
PISA
VOLKSWAGEN NUTZFHARZEUGE / VW CALIFORNIA REAR VIEW CAMERA
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY
Short List
ELECTRIC HAS GONE AUDI
AUDI / AUDI E-TRON
TBWA\STOCKHOLM SWEDEN TBWA\STOCKHOLM
SWEDEN
BULLET
RODING / RODING ROADSTER
SERVICEPLAN GERMANY Munich GERMANY SAINT ELMO'S
Munich
GERMANY
TESLA
TOYOTA BELGIUM / TOYOTA YARIS HYBRID
HAPPINESS BRUSSELS Brussels BELGIUM HAPPINESS BRUSSELS
Brussels
BELGIUM
STADIUM LIGHTS
VOLVO CARS / VOLVO CARS
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN
ALL YOU NEED IS CALIBRATION!
TEXA SPA / TEXA RCCS
TEXA Monastier di Treviso ITALY TEXA
Monastier di Treviso
ITALY
NEW SWIFT SPORT
SUZUKI / CAR
HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE
Copenhagen
DENMARK
TEXT.
AUDI / AUDI CONNECT
THJNK Hamburg GERMANY THJNK
Hamburg
GERMANY
TALK.
AUDI / AUDI CONNECT
THJNK Hamburg GERMANY THJNK
Hamburg
GERMANY
LISTEN.
AUDI / AUDI CONNECT
THJNK Hamburg GERMANY THJNK
Hamburg
GERMANY
THE LIGHT WEIGHT AD
PORSCHE SWEDEN / PORSCHE 911 CARRERA T
BERNTZONBYLUND Stockholm SWEDEN BERNTZONBYLUND
Stockholm
SWEDEN
A06 Retail
HALLWAY
IKEA AUSTRIA GMBH / IKEA PRODUCTS
DDB BERLIN GERMANY DDB BERLIN
GERMANY
Short List
BEDROOM
IKEA AUSTRIA GMBH / IKEA PRODUCTS
DDB BERLIN GERMANY DDB BERLIN
GERMANY
LION
HILTL VEGETARIAN RESTAURANT GROUP / VEGETARIAN RESTAURANT
RUF LANZ Zürich SWITZERLAND RUF LANZ
Zürich
SWITZERLAND
SHARK
HILTL VEGETARIAN RESTAURANT GROUP / VEGETARIAN RESTAURANT
RUF LANZ Zürich SWITZERLAND RUF LANZ
Zürich
SWITZERLAND
GRIZZLY BEAR
HILTL VEGETARIAN RESTAURANT GROUP / VEGETARIAN RESTAURANT
RUF LANZ Zürich SWITZERLAND RUF LANZ
Zürich
SWITZERLAND
NOBEL PRIZE WINNER
IKEA / "IVAR" (IKEA SHELF)
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY
COMPUTER REVOLUTION
IKEA / "IVAR" (IKEA SHELF)
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY
ROCK LEGENDS
IKEA / "IVAR" (IKEA SHELF)
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY
DON'T SLIP AWAY
IKEA SWEDEN / SIGGERUD MATTRESS WEDGE
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN
#FAIRBNB
BEER POINT / PUB
KINOGRAF Kiev UKRAINE KINOGRAF
Kiev
UKRAINE
BOSCH OVEN
BSH - BOSCH HOME APPLIANCES / BOSCH HOME CONNECT
THE NEWTONS LABORATORY Athens GREECE THE NEWTONS LABORATORY
Athens
GREECE
VITRA VS. ODGER
IKEA DEUTSCHLAND GMBH & CO. KG / 1: VITRA VS. ODGER 2: THONET VS. TOBIAS 3: FRITZ HANSEN VS. SVENBERTIL
THJNK Hamburg GERMANY THJNK
Berlin
LOVED
Hamburg
THJNK
Hamburg
GERMANY
Silver
THONET VS. TOBIAS
IKEA DEUTSCHLAND GMBH & CO. KG / 1: VITRA VS. ODGER 2: THONET VS. TOBIAS 3: FRITZ HANSEN VS. SVENBERTIL
THJNK Hamburg GERMANY THJNK
Berlin
LOVED
Hamburg
THJNK
Hamburg
GERMANY
Silver
FRITZ HANSEN VS. SVENBERTIL
IKEA DEUTSCHLAND GMBH & CO. KG / 1: VITRA VS. ODGER 2: THONET VS. TOBIAS 3: FRITZ HANSEN VS. SVENBERTIL
THJNK Hamburg GERMANY THJNK
Berlin
LOVED
Hamburg
THJNK
Hamburg
GERMANY
Silver