Title Brand Product / Service Entrant Company Location Idea Creation Company Location Production Company Location Award
A01 Food & Drink
BERNHARD
ANTIDOTE VERTRIEBS GMBH / ANTIDOTE ORGANIC JUICE
BBDO Berlin GERMANY BBDO
Berlin
GERMANY STUDIO FUNK Berlin GERMANY
NANCY
ANTIDOTE VERTRIEBS GMBH / ANTIDOTE ORGANIC JUICE
BBDO Berlin GERMANY BBDO
Berlin
GERMANY STUDIO FUNK Berlin GERMANY
TREVOR
ANTIDOTE VERTRIEBS GMBH / ANTIDOTE ORGANIC JUICE
BBDO Berlin GERMANY BBDO
Berlin
GERMANY STUDIO FUNK Berlin GERMANY
A03 Healthcare
RYAN & SUZIE
DEXCOM / DEXCOM G6
McCANN BIRMINGHAM UNITED KINGDOM McCANN BIRMINGHAM
UNITED KINGDOM RORSCHACH RADIO London UNITED KINGDOM
Bronze
FISTBUMP
DEXCOM / DEXCOM G6
McCANN BIRMINGHAM UNITED KINGDOM McCANN BIRMINGHAM
UNITED KINGDOM RORSCHACH RADIO London UNITED KINGDOM
MINDHOLE
DEXCOM / DEXCOM G6
McCANN BIRMINGHAM UNITED KINGDOM McCANN BIRMINGHAM
UNITED KINGDOM RORSCHACH RADIO London UNITED KINGDOM
A04 Consumer Durables
LIFE OF BRICK
LEGO GMBH / LEGO
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY YESSIAN MUSIC Hamburg GERMANY
A05 Automotive
AUDIO STUDIO – THE RADIO EXPERIMENT
PORSCHE HUNGARIA KERESKEDELMI KFT. - AUDI / AUDI A8
PORSCHE Budapest HUNGARY CAFÉ COMMUNICATIONS
Budapest
HUNGARY CAFÉ COMMUNICATIONS Budapest HUNGARY
Short List
PUFFERFISH STOMACH
FORD MOTOR COMPANY / AUTOMOTIVE
GTB London UNITED KINGDOM GTB
London
OGILVY
Athens
UNITED KINGDOM
GREECE
OWL NECK
FORD MOTOR COMPANY / AUTOMOTIVE
GTB London UNITED KINGDOM GTB
London
OGILVY
Athens
UNITED KINGDOM
GREECE
GOAT EYES
FORD MOTOR COMPANY / AUTOMOTIVE
GTB London UNITED KINGDOM GTB
London
OGILVY
Athens
UNITED KINGDOM
GREECE
PONYTAIL
VOLKSWAGEN AG / VOLKSWAGEN
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY STUDIO FUNK Hamburg GERMANY
DONUT
VOLKSWAGEN AG / VOLKSWAGEN
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY STUDIO FUNK Hamburg GERMANY
LILLI
VOLKSWAGEN AG / ADAPTIVE CRUISE CONTROL WITH PREDICTIVE SPEED CONTROL (IN THE NEW ARTEON)
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY STUDIO FUNK Hamburg GERMANY
TIM
VOLKSWAGEN AG / ADAPTIVE CRUISE CONTROL WITH PREDICTIVE SPEED CONTROL (IN THE NEW ARTEON)
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY STUDIO FUNK Hamburg GERMANY
F*CK PARKING - MAN
SMART / A SMART CAR
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM SONICVILLE Brussels BELGIUM
F*CK PARKING - WOMAN
SMART / A SMART CAR
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM SONICVILLE Brussels BELGIUM
5 MIN AND 13 SECONDS OF PARKING
SMART / A SMART CAR
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM SONICVILLE Brussels BELGIUM
Short List
SEDAN CAR
SMART / CARS
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM SONHOUSE Brussels BELGIUM
SUV
SMART / CARS
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM SONHOUSE Brussels BELGIUM
FROM THE BACK
BMW / BMW M5
AIR PARTNER OF McCANN Brussels BELGIUM AIR PARTNER OF McCANN
Brussels
BELGIUM AIR PARTNER OF McCANN Brussels BELGIUM
A06 Retail
RUNNING
INTERSPORT / SPORTING GOODS
SMFB Oslo NORWAY SMFB
Oslo
NORWAY
CYCLING
INTERSPORT / SPORTING GOODS
SMFB Oslo NORWAY SMFB
Oslo
NORWAY
HIKING
INTERSPORT / SPORTING GOODS
SMFB Oslo NORWAY SMFB
Oslo
NORWAY
RUMPELSTILSKIN
KURT HEYMANN BUCHZENTRUM GMBH / FAIRY TALES
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY STUDIO FUNK Hamburg GERMANY
SNOW WHITE
KURT HEYMANN BUCHZENTRUM GMBH / FAIRY TALES
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY STUDIO FUNK Hamburg GERMANY
MOTHER HOLLE
KURT HEYMANN BUCHZENTRUM GMBH / FAIRY TALES
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY STUDIO FUNK Hamburg GERMANY
SHREDDED CURTAINS
IKEA / RETAIL
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM
WINE ON CARPET
IKEA / RETAIL
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM
Short List
DRIBBLED ON CHAIR
IKEA / RETAIL
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM
THRILLER
BOL.COM / BOOKS SOLD BY BOL.COM, AN ONLINE SHOP
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM
EROTIC
BOL.COM / BOOKS SOLD BY BOL.COM, AN ONLINE SHOP
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM
MINDFULNESS
BOL.COM / BOOKS SOLD BY BOL.COM, AN ONLINE SHOP
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM
HIP HOP
ST1/SHELL NORWAY / SHELL HAMBURGER
CREUNA Oslo NORWAY CREUNA
Oslo
NORWAY
ROCK
ST1/SHELL NORWAY / SHELL HAMBURGER
CREUNA Oslo NORWAY CREUNA
Oslo
NORWAY
COUNTRY
ST1/SHELL NORWAY / SHELL HAMBURGER
CREUNA Oslo NORWAY CREUNA
Oslo
NORWAY
SPAGHETTI
LIDL / WWW.DEKEUKENVANLIDL.BE
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
CHICKEN CURRY
LIDL / WWW.DEKEUKENVANLIDL.BE
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
HAMBURGER
LIDL / WWW.DEKEUKENVANLIDL.BE
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
CHICKEN FILLET
LIDL / SUPERMARKET
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
DOG FOOD
LIDL / SUPERMARKET
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
CHICKEN
LIDL / SUPERMARKET
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
FABRIC SOFTENER
LIDL / SUPERMARKET
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
PASTRIES
LIDL / SUPERMARKET
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
A07 Travel
THE INVISIBLE CYCLIST: JASPER
BRUSSELS MOBILITY / BIKE FOR BRUSSELS
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM RAYGUN Brussels BELGIUM
Short List
THE INVISIBLE CYCLIST: ROB
BRUSSELS MOBILITY / BIKE FOR BRUSSELS
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM RAYGUN Brussels BELGIUM
THE INVISIBLE CYCLIST: SEBASTIAN
BRUSSELS MOBILITY / BIKE FOR BRUSSELS
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM RAYGUN Brussels BELGIUM
Short List
OLBIA
DEUTSCHE LUFTHANSA AG / LUFTHANSA
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg GERMANY KOLLE REBBE | ACCENTURE INTERACTIVE
Hamburg
GERMANY STUDIO FUNK Hamburg GERMANY
IZMIR
DEUTSCHE LUFTHANSA AG / LUFTHANSA
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg GERMANY KOLLE REBBE | ACCENTURE INTERACTIVE
Hamburg
GERMANY STUDIO FUNK Hamburg GERMANY
HELSINKI
DEUTSCHE LUFTHANSA AG / LUFTHANSA
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg GERMANY KOLLE REBBE | ACCENTURE INTERACTIVE
Hamburg
GERMANY STUDIO FUNK Hamburg GERMANY