2018 Radio & Audio
|Client||ANTIDOTE VERTRIEBS GMBH|
|Category||A01. Food & Drink|
|Product/Service||ANTIDOTE ORGANIC JUICE|
|Entrant||BBDO Berlin, GERMANY|
|Idea Creation||BBDO Berlin, GERMANY|
|Media Placement||OMD GERMANY Düsseldorf, GERMANY|
|Production||STUDIO FUNK Berlin, GERMANY|
|Wolfgang Schneider||BBDO Group Germany GmbH||Chief Creative Officer|
|Till Diestel||BBDO Berlin GmbH||Creative Managing Director|
|Tobias Grimm||BBDO Berlin GmbH||Creative Managing Director|
|Michael Schachtner||BBDO Berlin GmbH||Executive Creative Director|
|David Missing, Nicolas Linde||BBDO Berlin GmbH||Creative Director|
|Nico Baumann, Dany Rothemund||BBDO Berlin GmbH||Copywriter|
|Alexandra Schöne||BBDO Berlin GmbH||Account Director|
|Steffen Gentis||BBDO Group Germany GmbH||Chief Production Officer|
|Silke Rochow||BBDO Berlin GmbH||Agency Producer|
|Nima Gholiagha||Studio Funk GmbH & Co. KG||Studio Manager|
|Marius Wiechmann||Studio Funk GmbH & Co. KG||Sound Engineer|
Write a short summary of what happens in the radio advertEating fresh fruit as a quick vitamin fix only feels healthy till you think of the countless hands of other (possibly gross) supermarket shoppers that touched your apples and peaches before you. For German juice brand antidote we highlighted that insight with describing three especially off-putting fruit-touchers, asking people to rather get their dose of fresh fruit bottled.
ScriptNARRATOR "Welcome home“, Bernard whispers, as he carefully places the chipmunk in the tutu next to the 'morchestra' – that’s his stuffed mouse orchestra. Bernard's heart has always been beating for animals that no longer have one. Scalpel, wool, needle – that's all he needs to make a new friend. Just like Jonathan here – the young red fox's smile looks a bit forced. No wonder, since he got dragged 2 miles over the highway by an 18-Wheeler. A stiff piece of work: Now and then he still finds a bit of Jonathan under his fingernails. But nothing says 'Thank you' like a look into these bright glass eyes. And that's why he installed cat flap at his front door that only opens inwards. Because Bernard knows: friends don't just fall into your lap. Not unless you've got a compound bow. SFX Supermarket ambient noise. NARRATOR And right now Bernard is in the supermarket going through the apples: “Hmm, this one has bruises and this one smells like dead red fox.” OFF You never know who touched your fruits before. Antidote organic juice – fresh fruits bottled.
Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work.
The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.
PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.