NANCY

ClientANTIDOTE VERTRIEBS GMBH
Category A01. Food & Drink
TitleNANCY
Product/ServiceANTIDOTE ORGANIC JUICE
Entrant BBDO Berlin, GERMANY
Idea Creation BBDO Berlin, GERMANY
Media Placement OMD GERMANY Düsseldorf, GERMANY
Production STUDIO FUNK Berlin, GERMANY
Credits
Name Company Position
Wolfgang Schneider BBDO Group Germany GmbH Chief Creative Officer
Till Diestel BBDO Berlin GmbH Creative Managing Director
Tobias Grimm BBDO Berlin GmbH Creative Managing Director
Michael Schachtner BBDO Berlin GmbH Executive Creative Director
David Missing, Nicolas Linde BBDO Berlin GmbH Creative Director
Nico Baumann, Dany Rothemund BBDO Berlin GmbH Copywriter
Alexandra Schöne BBDO Berlin GmbH Account Director
Steffen Gentis BBDO Group Germany GmbH Chief Production Officer
Silke Rochow BBDO Berlin GmbH Agency Producer
Nima Gholiagha Studio Funk GmbH & Co. KG Studio Manager
Marius Wiechmann Studio Funk GmbH & Co. KG Sound Engineer
Alan Orpin - Narrator

View Script

Write a short summary of what happens in the radio advert

Eating fresh fruit as a quick vitamin fix only feels healthy till you think of the countless hands of other (possibly gross) supermarket shoppers that touched your apples and peaches before you. For German juice brand antidote we highlighted that insight with describing three especially off-putting fruit-touchers, asking people to rather get their dose of fresh fruit bottled.

Script

NARRATOR 1998. The annual "Rocklahoma Country Festival". 20.000 women sing along to "Highway To Your Heart", but only Nancy grazes the lower left leg of country legend Walker Woods. She can still feel the touch. Her friends tell her to move on. And to finally, after 19 years, wash her right hand. But do they know what true love feels like? How to shower without using your hands? What it’s like when on the subway it’s not your hand that gets dirty, but the pole? Exactly. Or how Walker would sing: "Baby, Love is a Dirty Game." SFX Supermarket ambient noise. NARRATOR And right now, Nancy is in the supermarket, closely in-specting all the apples: “Hmm, this one is a bit soft. This one, too. Maybe rather a pear today. Yes.” OFF You never know who touched your fruits before. Antidote organic juice – fresh fruits bottled.