2018 Radio & Audio
|Client||ANTIDOTE VERTRIEBS GMBH|
|Product/Service||ANTIDOTE ORGANIC JUICE|
|Entrant||BBDO Berlin, GERMANY|
|Idea Creation||BBDO Berlin, GERMANY|
|Media Placement||OMD GERMANY Düsseldorf, GERMANY|
|Production||STUDIO FUNK Berlin, GERMANY|
|Wolfgang Schneider||BBDO Group Germany GmbH||Chief Creative Officer|
|Till Diestel||BBDO Berlin GmbH||Creative Managing Director|
|Tobias Grimm||BBDO Berlin GmbH||Creative Managing Director|
|Michael Schachtner||BBDO Berlin GmbH||Executive Creative Director|
|David Missing, Nicolas Linde||BBDO Berlin GmbH||Creative Director|
|Nico Baumann, Dany Rothemund||BBDO Berlin GmbH||Copywriter|
|Alexandra Schöne||BBDO Berlin GmbH||Account Director|
|Steffen Gentis||BBDO Group Germany GmbH||Chief Production Officer|
|Silke Rochow||BBDO Berlin GmbH||Agency Producer|
|Nima Gholiagha||Studio Funk GmbH & Co. KG||Studio Manager|
|Marius Wiechmann||Studio Funk GmbH & Co. KG||Sound Engineer|
Write a short summary of what happens in the radio advertEating fresh fruit as a quick vitamin fix only feels healthy till you think of the countless hands of other (possibly gross) supermarket shoppers that touched your apples and peaches before you. For German juice brand antidote we highlighted that insight with describing three especially off-putting fruit-touchers, asking people to rather get their dose of fresh fruit bottled.
ScriptNARRATOR Ordinary conspiracists believe in chemtrails and reptiloids. But not Trevor. Trevor figured out that the chemtrail conspiracy is just a conspiracy to distract from the real conspiracy. Soap. S-O-A-P. Four letters! Only one more than in C.I.A. Banishing soap has sharpened his senses. What is supposedly good for us but makes your eyes sting? Soap. Hotels even make you pay for water but what is always free? Soap. His boss fired him, saying "You're insane. And you smell like a dead goat." G-O-A-T. Four letters. Crystal clear. The soap has already brainwashed him. And now he probably believes in chemtrails, too. SFX Supermarket ambient noise. NARRATOR And at this moment, Trevor is in the supermarket carefully examining every single strawberry in the box for nano transmitters. OFF You never know who touched your fruits before. Antidote organic juice – fresh fruits bottled.
Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work.
The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.
PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.