FESTIVAL OF CREATIVITY | 12-24 JUNE 2017

    AUDIO STUDIO – THE RADIO EXPERIMENT

    Short List
    ClientPORSCHE HUNGARIA KERESKEDELMI KFT. - AUDI
    Category A05. Automotive
    TitleAUDIO STUDIO – THE RADIO EXPERIMENT
    Product/ServiceAUDI A8
    Entrant PORSCHE Budapest, HUNGARY
    Idea Creation CAFÉ COMMUNICATIONS Budapest, HUNGARY
    Production CAFÉ COMMUNICATIONS Budapest, HUNGARY
    Credits
    Name Company Position
    Sándor Mátrabérci Porsche Hungaria Kereskedelmi Kft. Marketing manager
    Norbert Faragó Porsche Hungaria Kereskedelmi Kft. Audi Brand manager
    Dániel Csirke Café Communications Kft. Creative director
    Gábor Szűcs Café Communications Kft. Creative director
    Bálint Monori Café Communications Kft. Head of art
    Renáta Balogh Café Communications Kft. Account director
    Zsófia Véber Café Communications Kft. Senior account manager
    Dániel Szász Café Communications Kft. Copywriter
    Zsolt Lázár Café Communications Kft. Copywriter
    Sándor Szabó Café Communications Kft. Art Director
    Nóra Beszta Café Communications Kft. Production manager
    Gábor May Café Communications Kft. Production manager

    View Script

    Write a short summary of what happens in the radio advert

    The world doesn’t stop when you get into your car, but the new Audi A8 grants you the freedom to concentrate on the essentials. To show Audi A8’s perfect noise insulation, we tested the car in real environment and recorded the radio commercial in the back seats of an Audi A8, in the morning traffic. We didn’t use any post audio effects, just a voice actor and a sound engineer meanwhile driving in the morning traffic for real to show the perfect of sound insulation before and after letting the window down.

    Script

    MVO: To record a radio commercial, you need a microphone, a sound engineer, a voice actor and a recording studio. MVO: A professional microphone records all the little sounds, so you need a room to shut out the outside noises. MVO: Every radio commercial is made like this. The previous and next one too. MVO: But not this one. MVO: This was recorded in the back seats of an Audi A8, in the morning traffic. MVO: Now I roll down the window. [SFX: Car window winds down] [SFX: Sound of morning traffic] [SFX: Car window goes up] MVO: Perfect noise insulation. The new Audi A8.