SODA

TitleSODA
BrandORANGE TELECOM BELGIUM
Product/ServiceUNLIMITED DATA
Category A11. Consumer Services
Entrant PUBLICIS BRUSSELS, BELGIUM
Idea Creation PUBLICIS BRUSSELS, BELGIUM
Media Placement HAVAS MEDIA Brussels, BELGIUM
Production PRODIGIOUS Brussels, BELGIUM
Credits
Name Company Position
Rom & John Publicis Brussels Concept providers
Kwint De Meyer Publicis Creation
Willem De Wachter Publicis Creation
Filip Van Der Haegen Publicis Account
Axelle Gontier Publicis Account
Jan Govaert Publicis Strategy
Fiona Boyle Publicis Strategy
Tom Garcia Prodigious Brussels Radio coach
Alain Guillaume Prodigious Brussels Sound technician
Saartje Goris Prodigious Brussels Sound producer

View Script

Write a short summary of what happens in the radio advert

We hear an external voice that describes the annoying noises you have to support when you fall out of data and can't watch or listen to online entertainment. The spots are using the internet trend ASMR (Autonomous sensory meridian response), an experience characterized by a static-like or tingling sensation on the skin. In this spots the ASMR provokes an annoying effect.

Cultural/Context information for the jury

Orange is the first mobile operator to launch an unlimited mobile data offer in Belgium.

Script

SFX Slurping Noise Your train is 37 minutes late and this is the sound you enjoy when you don’t have any more data to watch your favourite series. SFX Slurping Noise Either you like listening to the "Slurping Noise " of your neighbour's soda. SFX Slurping Noise or get yourself an Eagle subscription with unlimited data for 40 € per month. SFX Slurping Noise Jingle