FROM THE BACK

ClientBMW
Category A05. Automotive
TitleFROM THE BACK
Product/ServiceBMW M5
Entrant AIR PARTNER OF McCANN Brussels, BELGIUM
Idea Creation AIR PARTNER OF McCANN Brussels, BELGIUM
Production AIR PARTNER OF McCANN Brussels, BELGIUM
Credits
Name Company Position
Eric Hollander Air Partner of McCann Executive Creative Director
Joeri Van Den Broeck Air Partner of McCann Creative Director BMW
Ruben Van Maldeghem Air Partner of McCann Creative
Han Verschaeren Air Partner of McCann Creative
Dieter Riemaeker Air Partner of McCann Strategic Director
Ophélie Van Hagendoren Air Partner of McCann Account Director
Aline Huls Air Partner of McCann Account Manager
Marlies Neudt Air Partner of McCann RTV Producer
Thierry Van Durme Sonhouse Radio Producer
Pierre-Etienne Bonnet Sonhouse Radio Producer
Leen d'Hooghe Air Partner of McCann Traffic Manager BMW

View Script

Write a short summary of what happens in the radio advert

The spot opens like any other cliché car commercial. A deep voice, accompanied by a gentle music, describes the all-new and very powerful BMW M5. But the description of the new car is quite limited. The voice only talks about the backside of the new BMW M5. Why? The M5 is so powerful you’ll probably only see one from the backside. Unless you visit your BMW-dealership...

Script

SFX Music starts Deep voice: Discover the 600 horse power strong BMW M5. The sporty design of its back lights. The dynamic shape of its back window. The prestigious M5 logo, highlighted… on the back… Right under… the back spoiler. A wider shaped body with 19 inch wheels at the…. back. And the mythical double tailpipes on both sides…of the back. SFX M5 accelerates VO: The new BMW M5. So powerful, you’ll probably only ever see one from the back. Discover it now at your BMW dealer.