Category C03. Script
Product/ServiceFAIRY TALES
Idea Creation GRABARZ & PARTNER Hamburg, GERMANY
Production STUDIO FUNK Hamburg, GERMANY
Name Company Position
Ralf Heuel Grabarz & Partner CCO
Tobias Ahrens Grabarz & Partner Group CD
Jakob Eckstein Grabarz & Partner Creative Director
Matthias Preuß Grabarz & Partner Creative Director
Jan Stempfle Grabarz & Partner Art Director
Kai Reuter Grabarz & Partner Copywriter
Jennifer Allgeyer Grabarz & Partner Account Manager
Harald Butz Kurt Heymann Buchzentrum GmbH Head of Corporate Communications
Studio Funk, Hamburg Studio Funk, Hamburg Sound Studio
Torsten Hennings Studio Funk, Hamburg Sound Engineer
Carsten Berlin Studio Funk, Hamburg Casting

View Script

Write a short summary of what happens in the radio advert

In our spot „Rumpelstiltskin“ we tell the story of the (famous) fairy tale character Rumpelstiltskin in the present time. Since nowadays hardly anyone is interested in him anymore, he starts to drink more and more alcohol. Finally he is completely addicted to strong liquor and his life is messed up. We end the spot with a call to fairy tale characters like Rumpelstilzchen not to be forgotten and refer to Heymanns Bookstore wide range of fairy tales.

Cultural/Context information for the jury

Rumpelstiltskin, Mother Holle and Snow White are well-known fairy tale characters of the Brothers Grimm. The most famous fairy tale authors and publishers in europe. Nevertheless, it is possible that the figures are not known in very few parts of the world.


The Spot “Rumpelstiltskin”. (Sfx: Music in the background.) (Man:) Once upon a time there was Rumpelstiltskin. (Rumpelstiltskin: “Yeah”) A little guy who liked that no one knew his name. But at some point nobody was interested in him anymore. Then the mood changed. (Sfx: dull clubmusic, Bouncer: “Guest list only ... name?” Rumpelstiltskin: “Take a guess.” Bouncer: “Get lost, dwarf!”) And while rum previously was just a part of his name ... it became more and more part of his life. (Rumpelstiltskin: “Today I’ll bake, tomorrow I’ll distil high strength booze.”) Back in the days Rumpelstiltskin was dancing around the fire ... nowadays he just lies next to it in the bushes. (Rumpelstiltskin: Zzzzz). While he once wanted no one to find out his secrets ... today it would be impossible to even understand them. (Sfx: campfire, Rumpelstiltskin: “For little knows my royal dame that ... öh ... äh ...”) And all this, just because nobody cared about him anymore. (Off:) Don’t let Rumpelstiltskin be forgotten. Discover exciting fairy tales together with your kids at Heymann-Bü (Claim:) Heymann. Favourite bookstore since 1928.