2018 Radio & Audio
|Client||KURT HEYMANN BUCHZENTRUM GMBH|
|Entrant||GRABARZ & PARTNER Hamburg, GERMANY|
|Idea Creation||GRABARZ & PARTNER Hamburg, GERMANY|
|Production||STUDIO FUNK Hamburg, GERMANY|
|Additional Company||KURT HEYMANN BUCHZENTRUM Hamburg, GERMANY|
|Ralf Heuel||Grabarz & Partner||CCO|
|Tobias Ahrens||Grabarz & Partner||Group CD|
|Jakob Eckstein||Grabarz & Partner||Creative Director|
|Matthias Preuß||Grabarz & Partner||Creative Director|
|Jan Stempfle||Grabarz & Partner||Art Director|
|Kai Reuter||Grabarz & Partner||Copywriter|
|Jennifer Allgeyer||Grabarz & Partner||Account Manager|
|Harald Butz||Kurt Heymann Buchzentrum GmbH||Head of Corporate Communications|
|Studio Funk, Hamburg||Studio Funk, Hamburg||Sound Studio|
|Torsten Hennings||Studio Funk, Hamburg||Sound Engineer|
|Carsten Berlin||Studio Funk, Hamburg||Casting|
Write a short summary of what happens in the radio advertIn our spot „Rumpelstiltskin“ we tell the story of the (famous) fairy tale character Rumpelstiltskin in the present time. Since nowadays hardly anyone is interested in him anymore, he starts to drink more and more alcohol. Finally he is completely addicted to strong liquor and his life is messed up. We end the spot with a call to fairy tale characters like Rumpelstilzchen not to be forgotten and refer to Heymanns Bookstore wide range of fairy tales.
Cultural/Context information for the juryRumpelstiltskin, Mother Holle and Snow White are well-known fairy tale characters of the Brothers Grimm. The most famous fairy tale authors and publishers in europe. Nevertheless, it is possible that the figures are not known in very few parts of the world.
ScriptThe Spot “Rumpelstiltskin”. (Sfx: Music in the background.) (Man:) Once upon a time there was Rumpelstiltskin. (Rumpelstiltskin: “Yeah”) A little guy who liked that no one knew his name. But at some point nobody was interested in him anymore. Then the mood changed. (Sfx: dull clubmusic, Bouncer: “Guest list only ... name?” Rumpelstiltskin: “Take a guess.” Bouncer: “Get lost, dwarf!”) And while rum previously was just a part of his name ... it became more and more part of his life. (Rumpelstiltskin: “Today I’ll bake, tomorrow I’ll distil high strength booze.”) Back in the days Rumpelstiltskin was dancing around the fire ... nowadays he just lies next to it in the bushes. (Rumpelstiltskin: Zzzzz). While he once wanted no one to find out his secrets ... today it would be impossible to even understand them. (Sfx: campfire, Rumpelstiltskin: “For little knows my royal dame that ... öh ... äh ...”) And all this, just because nobody cared about him anymore. (Off:) Don’t let Rumpelstiltskin be forgotten. Discover exciting fairy tales together with your kids at Heymann-Bücher.de (Claim:) Heymann. Favourite bookstore since 1928.
Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work.
The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.
PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.