SNOW WHITE

ClientKURT HEYMANN BUCHZENTRUM GMBH
Category A06. Retail
TitleSNOW WHITE
Product/ServiceFAIRY TALES
Entrant GRABARZ & PARTNER Hamburg, GERMANY
Idea Creation GRABARZ & PARTNER Hamburg, GERMANY
Production STUDIO FUNK Hamburg, GERMANY
Additional Company KURT HEYMANN BUCHZENTRUM Hamburg, GERMANY
Credits
Name Company Position
Ralf Heuel Grabarz & Partner CCO
Tobias Ahrens Grabarz & Partner Group CD
Jakob Eckstein Grabarz & Partner Creative Director
Matthias Preuß Grabarz & Partner Creative Director
Jan Stempfle Grabarz & Partner Art Director
Kai Reuter Grabarz & Partner Copywriter
Jennifer Allgeyer Grabarz & Partner Account Manager
Harald Butz Kurt Heymann Buchzentrum GmbH Head of Corporate Communications
Studio Funk, Hamburg Studio Funk, Hamburg Sound Studio
Torsten Hennings Studio Funk, Hamburg Sound Engineer
Carsten Berlin Studio Funk, Hamburg Casting

View Script

Write a short summary of what happens in the radio advert

In our spot "Snow White" we tell the story of the (famous) fairy tale character "Snow White" in the present time. Since hardly anyone is interested in her these days, she does everything to get back in the spotlight. So she even participates in a TV show for C-list celebrities and humiliates herself more and more. We end the spot with a call to fairy tale characters like Snow White not to be forgotten and refer to Heymanns Bookstore wide range of fairy tales.

Cultural/Context information for the jury

Rumpelstiltskin, Mother Holle and Snow White are well-known fairy tale characters of the Brothers Grimm. The most famous fairy tale authors and publishers in europe. Nevertheless, it is possible that the figures are not known in very few parts of the world.

Script

The Spot “Snow White”. (Sfx: Music in the background.) (Man:) Once upon a time there was Snow white. (Snow White: “Hey”) A girl everyone regarded as the most beautiful in the whole country. But at some point nobody was interested in her anymore. Then the mood changed. (Man: “Ok, Snow white and here the oppressive contract!” Snow White: “Ok”) And while she was living beyond the seven hills, together with the seven dwarfes ... she now lives in middle of the jungle. With a few Z-list celebrities. (Sfx: jungle atmosphere, Snow White: “It’s about self-discovery!”) Back then her skin was as white as snow ... nowadays it’s brown as the mud she has to swim through. (Presenter: “Ok. Ready for the daily trial?”, Sfx: drowning Presenter: “Äh ... Snow white?!?”) And while she once choked on an apple ... she now swallows the steamed private parts of a bush kangaroo. (Sfx: chewing, champing , swallowing, Snow White: “Uäh!”) And all this, just because nobody cared about her anymore. (Off:) Don’t let Snow White be forgotten. Discover exciting fairy tales together with your kids at Heymann-Bücher.de (Claim:) Heymann. Favourite bookstore since 1928.