MOTHER HOLLE

ClientKURT HEYMANN BUCHZENTRUM GMBH
Category A06. Retail
TitleMOTHER HOLLE
Product/ServiceFAIRY TALES
Entrant GRABARZ & PARTNER Hamburg, GERMANY
Idea Creation GRABARZ & PARTNER Hamburg, GERMANY
Production STUDIO FUNK Hamburg, GERMANY
Additional Company KURT HEYMANN BUCHZENTRUM Hamburg, GERMANY
Credits
Name Company Position
Ralf Heuel Grabarz & Partner CCO
Tobias Ahrens Grabarz & Partner Group CD
Jakob Eckstein Grabarz & Partner Creative Director
Matthias Preuß Grabarz & Partner Creative Director
Jan Stempfle Grabarz & Partner Art Director
Kai Reuter Grabarz & Partner Copywriter
Jennifer Allgeyer Grabarz & Partner Account Manager
Harald Butz Kurt Heymann Buchzentrum GmbH Head of Corporate Communications
Studio Funk, Hamburg Studio Funk, Hamburg Sound Studio
Torsten Hennings Studio Funk, Hamburg Sound Engineer
Carsten Berlin Studio Funk, Hamburg Casting

View Script

Write a short summary of what happens in the radio advert

In our spot „Mother Holle“ we tell the story of the (famous) fairy tale character „Mother Holle“ in the present time. Since no one cares about her these days, she’s gradually going bad. While she starts out selling drugs, she surrounds herself with increasingly shady people. Until her criminal career even ends with her own death. We end the spot with a call to fairy tale characters like Mother Holle not to be forgotten and refer to Heymanns Bookstore wide range of fairy tales.

Cultural/Context information for the jury

Rumpelstiltskin, Mother Holle and Snow White are well-known fairy tale characters of the Brothers Grimm. The most famous fairy tale authors and publishers in europe. Nevertheless, it is possible that the figures are not known in very few parts of the world.

Script

The Spot “Mother Holle”. (SFX: Music the background.) (Man:)? Once upon a time there was Mother Holle. (Mother Holle: “Hello”) An elderly lady, who was famous for always letting it snow. But at some point nobody was interested in her anymore. Then the mood changed. (Mother Holle: “Hey, you! Do you need some?!?”) Back in those days, snow fell out of her pillows ... nowadays she has little packets with snow in her pockets. (Mother Holle: “This stuff will knock your socks off, bro!”) Once she got the help from two young girls ... today from old, shady thugs. (Sfx: street atmosphere, Thug: “Greetings from Mother Holle.” Sfx: Gunfire, Sfx: Man drops) And while Mother Holle used to punish unwelcome people with a shower of tar ... these days she is getting punished herself. With shoes of cement. (Thug: “You’ve disgraced our honor ...” Mother Holle: “Oh nooo!” Sfx: SPLASH!) And all this, just because nobody cared about her anymore. (Off:) Don’t let Mother Holle be forgotten. Discover exciting fairy tales together with your kids at Heymann-Bücher.de (Claim:) Heymann. Favourite bookstore since 1928.