HELSINKI

ClientDEUTSCHE LUFTHANSA AG
Category A07. Travel
TitleHELSINKI
Product/ServiceLUFTHANSA
Entrant KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg, GERMANY
Idea Creation KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg, GERMANY
Production STUDIO FUNK Hamburg, GERMANY
Credits
Name Company Position
Fabian Frese Kolle Rebbe GmbH Chief Creative Officer
Katharina Jung Kolle Rebbe GmbH Account Supervisor
Niklas Tremmel Kolle Rebbe GmbH Account Manager
Sascha Petersen Kolle Rebbe GmbH Copywriter
Torsten Hennings Studio Funk Hamburg Audio engineer

View Script

Write a short summary of what happens in the radio advert

In a documentary style, people share their plans on their upcoming emigration. Suitable for their needs, a Lufthansa offer for a one-way flight is announced. As the spot continues, it becomes obvious that the plans are doomed to fail. Hence, an offer that includes a return-flight is announced.

Cultural/Context information for the jury

A lot of people dream about emigrating someday, but the majority is not really prepared for a life abroad: some cannot speak the language, others hastily follow a holiday romance or simply do not have professional prospects. For all these people Lufthansa offers not only affordable one-way flights to their dream destination but also round-trip flights for a little more than the original one-way price. Just in case, the emigration does not go as planned.

Script

(A german man, relaxed:) So, I’m busy packing for Finland. A bit more than usual, cause… I’m not coming back. But I’m not nervous, no. I even already found a job! SFX: Announcement gong (Female announcer, without emotion:) Flights from Frankfurt to Helsinki - one-way – starting at only 139 euros (The man continues:) It’s at a call center in Helsinki. I can’t speak any Finnish yet, but you know – there’s nothing better than learning by doing... SFX: Announcement gong (Female announcer, without emotion:) Flights from Frankfurt to Helsinki – and back – starting at only 149 euros. (Brand-Voice:) Say yes to the world Lufthansa