| Title | THE HAUNTED RADIO |
| Brand | PARC ASTERIX |
| Product/Service | AMUSEMENT PARK |
| Category |
B01. Use of Radio & Audio as a Medium |
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Entrant
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HAVAS Paris, FRANCE
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Idea Creation
|
HAVAS Paris, FRANCE
|
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Production
|
HRCLS Paris, FRANCE
|
Credits
| Christophe Coffre |
Havas Paris |
Chief Creative Officer |
| Guillaume Blanc |
Havas Paris |
Creative Director |
| Florian Roussel |
Havas Paris |
Creative Director |
| Constantin de La Borde |
Havas Paris |
Copywriter |
| Benoit Pinon |
Havas Paris |
Art Director |
View Script
Write a short summary of what happens in the radio advert
This is a radio spot for "Peur sur le Parc", a Halloween event that occurs in Parc Asterix, a famous theme park in France. It features the different levels of scare that visitors can feel during the event. But to make the radio spot really terrifying, we decided to air it reversed and slowed down twice. It created a creepy spot with no brand mentionned, and the pranked radio host asked the auditors to help him find the trick on social networks.
Cultural/Context information for the jury
Parc Astérix is a French theme park which organizes every year Peur sur le Parc, an event for Halloween.
Script
As the spot goes backwards, the audible script would look like this :
Klkdjziohefqmd dhqio je oihd qfohdejloihf o oeihqfbskjh huiiiizzzz… Bidygdetyql lfqhk AAAAAAArrrrrfgghhhhhhhh wwizufeholjlfz zlhfkrmfkj rhzui
But here’s the regular version :
FR
Que vous soyez plutôt (bruits de tonnerre et cris) ou carrément (bruits de tronçonneuse et cris)… Il y en aura pour toutes les peurs au Parc Astérix !
EN
Whether you are more (thunder and screams) or totally (chainsaw noise and screams)… Every fear will be welcome at Parc Asterix !