| Title | SM POLIS RADIO CRASHES |
| Brand | SM POLIS |
| Product/Service | SM POLIS |
| Category |
B01. Use of Radio & Audio as a Medium |
|
Entrant
|
VOSKHOD Ekaterinburg, RUSSIA
|
|
Idea Creation
|
VOSKHOD Ekaterinburg, RUSSIA
|
Credits
| Andrey Gubaydullin |
Voskhod |
Creative Director |
| Vladislav Derevyannikh |
Voskhod |
Art director |
| Anton Mamykin |
Voskhod |
Copywriter |
| Alexander Sinyuk |
Voskhod |
Copywriter |
| Elizaveta Larionova |
Voskhod |
Media Supervisor |
View Script
Write a short summary of what happens in the radio advert
During the popular call-in show while a presenter was getting a real call from someone who was driving at the moment, he immediately disconnected the call and put on air the sounds of a car crash. After a moment of scary silence the presenter revealed it was not a real crash and explained the danger of using phones while driving.
Cultural/Context information for the jury
People in Russia talk and text on their phones while driving. Smartphone using is the second, after alcohol consumption, human factor causing car accidents. Despite a common opinion, hands-free devices offer no safety benefit when driving. Driving while talking on cell phones – handheld and hands-free – increases risk of crashes fourfold. The number is even bigger for texting and using apps. We’re used to it, nothing strange.
Radio stations provoke this behaviour. Every station has a call-in show where listeners are calling or texting to win presents or just to say hi to their friends.
Script
Presenter: We have a call from Nadezhda. Hi!
Nadezhda: Hi!
P: Your voice is so happy! Why are you so happy on Monday?
N: I spent a whole hour in traffic jam, just got out.
P: Has you husband picked you up or who?
N: No, it’s me.
P: You mean you’re driving now?
N: I want to…
Sound of crash
P: Hi Sasha!
S: Hello!
P: Hey, it’s a bit noisy around you.
S: I’m driving to the meeting now.
P: Wait, are you talking and driving at the same time?
S: Well, yes.
Sound of crash
Listener: Hello!
Presenter: What are you doing right now?
L: I’m driving to pick up my daughter…
Sound of crash
P: Don’t worry friends. Irina is ok. But remember - someone’s life can be ruined all of a sudden. SM Polis Insurance is warning you: don’t talk and drive.