| Title | ADOLF'S ONLINE STRATEGY |
| Brand | GESICHT ZEIGEN! AN ASSOCIATION ENCOURAGING PEOPLE TO STAND AGAINST RACISM IN GER |
| Product/Service | GESICHT ZEIGEN! |
| Category |
A13. Not-for-profit / Charity / Government |
|
Entrant
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OGILVY GERMANY Frankfurt, GERMANY
|
|
Idea Creation
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OGILVY GERMANY Frankfurt, GERMANY
|
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Production
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SINUS AV STUDIO Frankfurt, GERMANY
|
|
Additional Company
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GESICHT ZEIGEN! Berlin, GERMANY
|
Credits
| Dr. Stephan Vogel |
Ogilvy Germany |
Chief Creative Officer |
| Tim Stuebane |
Ogilvy Germany |
Managing Director Creative |
| Philipp Bertisch, Stephan Westerwelle |
Ogilvy Germany |
Art Director |
| Holly Attril, Anke Roell |
Ogilvy Germany |
Copywriter |
| Max Brunner, Constanze Kobe |
Ogilvy Germany |
Account Management |
| Lars Kellner |
Sinus AV Production GmbH |
Sound Engineer |
| Sophia Oppermann, Rebecca Weis |
Gesicht Zeigen! Für ein weltoffenes Deutschland e.V. |
Advertiser's Supervisor |
View Script
Write a short summary of what happens in the radio advert
To show the imminent danger of social media in the wrong hands, we made Adolf Hitler himself explain the right-wing social media state. We used the unmistakable and stereotype voice of Adolf Hitler well-known for his radio propaganda in the 1930’s and enabled him to share his online strategy in a new radio spot. Stating how he wants to attract and mobilize new followers in the future, by misusing the internet.
Cultural/Context information for the jury
Fascism is conquering the internet. Right-wing populists and agitators are abusing the web and using social networks to attract people through propaganda. Their aim: to shift society to the right-wing.
As the world drifts further to the right, the small anti-racism organization “Gesicht Zeigen!” (well known from their project “Mein Kampf against racism”) strives to fight back by recruiting new supporting members.
Script
Here and now I do not talk only to the youth of Germany. I talk to the youth of the whole world. Because the internet will move the national socialist idea beyond every border.
We will use Twitter, Facebook and YouTube to find young followers. We will spread fake news and we will manipulate the algorithms of search engines to rise to the top of the rankings. Today we’re googled in Germany. And tomorrow by the whole world.
Don't let fascism conquer the internet.
Take a stand on gesichtzeigen.de