Title | PONYTAIL |
Brand | VOLKSWAGEN AG |
Product/Service | VOLKSWAGEN |
Category |
A05. Automotive |
Entrant
|
GRABARZ & PARTNER Hamburg, GERMANY
|
Idea Creation
|
GRABARZ & PARTNER Hamburg, GERMANY
|
Production
|
STUDIO FUNK Hamburg, GERMANY
|
Additional Company
|
VOLKSWAGEN Wolfsburg, GERMANY
|
Credits
Ralf Heuel |
Grabarz & Partner |
CCO |
Norman Scholl |
Grabarz & Partner |
Creative Director |
Norman Scholl |
Grabarz & Partner |
Copywriter |
Ulrike Mallien |
Grabarz & Partner |
Account Manager |
Daniel Wunderer |
Grabarz & Partner |
Agency Producer |
Marcus Philipp |
Volkswagen AG |
Head of Marketing Germany |
Henning Teichmann |
Volkswagen AG |
Head of Classical Communication |
Torsten Hennings |
Studio Funk GmbH u. Co. KG |
Sound Engineer |
Carsten Berlin |
Studio Funk GmbH u. Co. KG |
Casting |
Torsten Hennings |
Studio Funk GmbH u. Co. KG |
Director |
Norman Scholl |
Grabarz & Partner |
Director |
View Script
Write a short summary of what happens in the radio advert
Your body has to work a lot while driving. A signal that is picked up by the eye first goes through all body parts - brain, heart, ears, stomach, neck and many other parts. It can sometimes be too late until the signal finally arrives at your foot or your hands. Fortunately, there are the safety features from Volkswagen. They support you and your body at crucial moments. In our commercials “Donut” and “Ponytail”, we describe two of these moments. And how your body and the Volkswagen safety feature deal with them.
Script
The radio commercial “Ponytail“.
(An interesting narrator’s voice:)
This is: THE ANATOMY OF THE STREET.
(SFX: During the commercial, we hear a heartbeat which is complemented by several sounds.)
Your eyes see: a convertible driving in front of you.
Your pupils focus: a woman with red hair and a ponytail.
Your brain thinks: I like women. I like red hair. I like ponytails.
Your stomache says: go for it.
Your foot steps: on the gas.
Your neck turns: in slo-motion 90 degrees left.
Your eyebrow raises: but not too much.
Your arm grips: the rear mirror to show off your biceps.
Your chest muscles bounce: up and down. Up an down. Up and down.
Your new Golf:
(SFX: The loud beeping sound of the Volkswagen Pedestrian Monitoring System.)
... brakes automatically and so saves the child with the ball in front of you on the street. The Golf with Pedestrian Monitoring System.
(Off-Speaker:)
Volkswagen.