2018 Radio & Audio
|Entrant||GRABARZ & PARTNER Hamburg, GERMANY|
|Idea Creation||GRABARZ & PARTNER Hamburg, GERMANY|
|Production||STUDIO FUNK Hamburg, GERMANY|
|Additional Company||VOLKSWAGEN Wolfsburg, GERMANY|
|Ralf Heuel||Grabarz & Partner||CCO|
|Norman Scholl||Grabarz & Partner||Creative Director|
|Norman Scholl||Grabarz & Partner||Copywriter|
|Ulrike Mallien||Grabarz & Partner||Account Manager|
|Daniel Wunderer||Grabarz & Partner||Agency Producer|
|Marcus Philipp||Volkswagen AG||Head of Marketing Germany|
|Henning Teichmann||Volkswagen AG||Head of Classical Communication|
|Torsten Hennings||Studio Funk GmbH u. Co. KG||Sound Engineer|
|Carsten Berlin||Studio Funk GmbH u. Co. KG||Casting|
|Torsten Hennings||Studio Funk GmbH u. Co. KG||Director|
|Norman Scholl||Grabarz & Partner||Director|
Write a short summary of what happens in the radio advertYour body has to work a lot while driving. A signal that is picked up by the eye first goes through all body parts - brain, heart, ears, stomach, neck and many other parts. It can sometimes be too late until the signal finally arrives at your foot or your hands. Fortunately, there are the safety features from Volkswagen. They support you and your body at crucial moments. In our commercials “Donut” and “Ponytail”, we describe two of these moments. And how your body and the Volkswagen safety feature deal with them.
ScriptThe radio commercial “Donut“. (An interesting narrator’s voice:) This is: THE ANATOMY OF THE STREET. (SFX: During the commercial, we hear a heartbeat which is complemented by several sounds.) Your ears hear: munching from the backseat. Your eyes stare: into the rear mirror at your 4 year old son. Your pupils focus: on a dripping, double chocolate cream donut. Your left brain thinks: oh no. Your right brain says: do something. Your hand moves: from the steering wheel. Your back turns: 190 degrees backwards. Your right arm stretches: like Mr. Elastic. Your fingers feel for: the donut, but instead you find an old cheese sandwich. Your new Tiguan: (SFX: The loud beeping sound of the Volkswagen Lane Assist.) ... steers automatically left and so avoids a collision with the car next to you. The Tiguan with Lane Assist. (Off-Speaker:) Volkswagen.
Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work.
The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.
PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.