2018 Radio & Audio
|Product/Service||ADAPTIVE CRUISE CONTROL WITH PREDICTIVE SPEED CONTROL (IN THE NEW ARTEON)|
|Entrant||GRABARZ & PARTNER Hamburg, GERMANY|
|Idea Creation||GRABARZ & PARTNER Hamburg, GERMANY|
|Production||STUDIO FUNK Hamburg, GERMANY|
|Additional Company||VOLKSWAGEN Wolfsburg, GERMANY|
|Ralf Heuel||Grabarz & Partner||CCO|
|Frederik Wetzel||Grabarz & Partner||Creative Director|
|Ulrike Mallien||Grabarz & Partner||Account Manager|
|Frederik Wetzel||Grabarz & Partner||Concept|
|Tim Lehnebach||Grabarz & Partner||Concept|
|Daniel Wunderer||Grabarz & Partner||Agency Producer|
|Marcus Philipp||Volkswagen AG||Head of Marketing Germany|
|Henning Teichmann||Volkswagen AG||Head of Classical Communication|
|Torsten Hennings||Studio Funk GmbH u. Co. KG||Sound Engineer|
|Carsten Berlin||Studio Funk GmbH u. Co. KG||Casting|
|Torsten Hennings||Studio Funk GmbH u. Co. KG||Director|
|Frederik Wetzel||Grabarz & Partner||Director|
Write a short summary of what happens in the radio advertIn the two radio spots, children are asked questions about their future. And while the average child might either imagine fantastical scenarios or be rather unspecific, the views of our children for the future are surprisingly clear.
Script(SFX): Kindergarten noises. Kids playing, shouting in the background. (Woman, in that special tone adults use for their own kids): Hey Lilly, who was that on the monkey bars? Your boyfriend? (Young girl, around 6 years, sighs): No, Mom, Leo is not my boyfriend... not yet. But in 12th grade, he will finally kiss me at Christian’s birthday party. From then on, we will be thick as thieves and move in together – until one evening I bring him home and he won’t like Dad’s homemade bolognese. We’ll have a huge fight like (mimicking male voice) “Why don’t you marry your father if you love his bolognese so much?”. We will break up, I’ll move back in with you and Dad, sitting in my room every night in tears. You’ll call Leo and try to mediate, but then Leo will suddenly fall in love with you, and I will end up on an afternoon talk show for the topic “My ex-boyfriend is now my stepdad”. (Off speaker): Know every detail ahead of you. With ACC and predictive speed control. Now in the Arteon.
Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work.
The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.
PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.