TIM

ClientVOLKSWAGEN AG
Category A05. Automotive
TitleTIM
Product/ServiceADAPTIVE CRUISE CONTROL WITH PREDICTIVE SPEED CONTROL (IN THE NEW ARTEON)
Entrant GRABARZ & PARTNER Hamburg, GERMANY
Idea Creation GRABARZ & PARTNER Hamburg, GERMANY
Production STUDIO FUNK Hamburg, GERMANY
Additional Company VOLKSWAGEN Wolfsburg, GERMANY
Credits
Name Company Position
Ralf Heuel Grabarz & Partner CCO
Frederik Wetzel Grabarz & Partner Creative Director
Ulrike Mallien Grabarz & Partner Account Manager
Frederik Wetzel Grabarz & Partner Concept
Tim Lehnebach Grabarz & Partner Concept
Daniel Wunderer Grabarz & Partner Agency Producer
Marcus Philipp Volkswagen AG Head of Marketing Germany
Henning Teichmann Volkswagen AG Head of Classical Communication
Torsten Hennings Studio Funk GmbH u. Co. KG Sound Engineer
Carsten Berlin Studio Funk GmbH u. Co. KG Casting
Torsten Hennings Studio Funk GmbH u. Co. KG Director
Frederik Wetzel Grabarz & Partner Director

View Script

Write a short summary of what happens in the radio advert

In the two radio spots, children are asked questions about their future. And while the average child might either imagine fantastical scenarios or be rather unspecific, the views of our children for the future are surprisingly clear.

Script

(SFX): Classroom getting quiet. (Older man): Morning! Okay, class, homework time. Tim – your essay? Please. (Young boy, around 7, clears throat): When I grow up, I will live in a big house. I will be working as an accountant at a mid-sized consulting company, with a guy called Felix. On a company weekend in Vegas, we’ll party hard, then I’ll discover a camera that he placed in the closet to catch me on video drunk, trashing the room so I get thrown out of the company. I won’t say anything, but back home, I’ll confront him with it. He’ll freak out and attack me, but his wife will come to my aid and we restrain him. Because of my straightforward attitude, she falls in love with me. Later, we’ll visit Felix in prison and are introduced to his 300 pound cellmate, whose favorite pastime is making smaller guys cry. (Off speaker): Know every detail ahead of you. With ACC and predictive speed control. Now in the Arteon.