2018 Radio & Audio
SOUND OF SUMMER
|Client||DEUTSCHE LEBENS-RETTUNGS-GESELLSCHAFT E.V.|
|Title||SOUND OF SUMMER|
|Product/Service||DEUTSCHE LEBENS-RETTUNGS-GESELLSCHAFT E.V.|
|Entrant||DEUTSCHE LEBENS-RETTUNGS-GESELLSCHAFT Bad Nenndorf, GERMANY|
|Idea Creation||GRABARZ & PARTNER Hamburg, GERMANY|
|Production||STUDIO FUNK Hamburg, GERMANY|
|Ralf Heuel||Grabarz & Partner||CCO|
|Moritz Pupke||Grabarz & Partner||Group CD|
|Verena van den Berg||Grabarz & Partner||Copywriter|
|Dominique Bremer||Grabarz & Partner||Grouphead Account Management|
|Jasmin Bürger||Grabarz & Partner||Account Manager|
|Achim Wiese||Deutsche Lebens-Rettungs-Gesellschaft e.V.||public relations officer|
|Torsten Hennings||Studio Funk||Sound Engineer|
Write a short summary of what happens in the radio advertThe radio spot describes all the joyful sounds of a beautiful, carefree day at the beach and puts them in contrast to something that also happens at beaches and tragically makes no sound at all: the drowning of a child. The only way to avoid this is to teach children how to properly swim. On this account the DLRG (German Life Savers’ Association) as a nonprofit organisation provides not only advice but offers inexpensive swimming classes all over germany.
Cultural/Context information for the juryAt least 400 people died in drowning accidents during the last year in germany. And since more than 50% of all german children in primary school are no confident swimmers this figure is going to increase over the next years. One of the biggest problems in that context is that parents often underestimate the danger for they believe that their children would scream for if something is wrong. Fact is: Drowning - especially when it comes to children - is completely silent.
Script(SFX: Relaxed beach atmosphere, waves washing upon the shore.) (Voice-over describes the scene:) “This is the sound of a carefree day at the beach; this is the sound of the summer holidays. This is the sound of the yellow air mattress being blown up. This is the sound of the zip on the cool bag where someone is reaching in for an apple juice. This is the sound of shells being carefully placed in a bucket so that they don’t break. And this is the sound of a child drowning.” (Waves sound effect fades with waves breaking) (VO:) “Drowning is silent. Its impact is not.” (Man screaming in terror:) “Oh my God, Luisaaa!” (VO:) “Teach your child to swim. The German Life Savers’ Accociation can advise you on swimming classes near you. Visit DLRG.de.”
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