Category C03. Script
Idea Creation GRABARZ & PARTNER Hamburg, GERMANY
Production STUDIO FUNK Hamburg, GERMANY
Name Company Position
Ralf Heuel Grabarz & Partner CCO
Moritz Pupke Grabarz & Partner Group CD
Verena van den Berg Grabarz & Partner Copywriter
Dominique Bremer Grabarz & Partner Grouphead Account Management
Jasmin Bürger Grabarz & Partner Account Manager
Achim Wiese Deutsche Lebens-Rettungs-Gesellschaft e.V. public relations officer
Torsten Hennings Studio Funk Sound Engineer

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Write a short summary of what happens in the radio advert

The radio spot describes all the joyful sounds of a beautiful, carefree day at the beach and puts them in contrast to something that also happens at beaches and tragically makes no sound at all: the drowning of a child. The only way to avoid this is to teach children how to properly swim. On this account the DLRG (German Life Savers’ Association) as a nonprofit organisation provides not only advice but offers inexpensive swimming classes all over germany.

Cultural/Context information for the jury

At least 400 people died in drowning accidents during the last year in germany. And since more than 50% of all german children in primary school are no confident swimmers this figure is going to increase over the next years. One of the biggest problems in that context is that parents often underestimate the danger for they believe that their children would scream for if something is wrong. Fact is: Drowning - especially when it comes to children - is completely silent.


(SFX: Relaxed beach atmosphere, waves washing upon the shore.) (Voice-over describes the scene:) “This is the sound of a carefree day at the beach; this is the sound of the summer holidays. This is the sound of the yellow air mattress being blown up. This is the sound of the zip on the cool bag where someone is reaching in for an apple juice. This is the sound of shells being carefully placed in a bucket so that they don’t break. And this is the sound of a child drowning.” (Waves sound effect fades with waves breaking) (VO:) “Drowning is silent. Its impact is not.” (Man screaming in terror:) “Oh my God, Luisaaa!” (VO:) “Teach your child to swim. The German Life Savers’ Accociation can advise you on swimming classes near you. Visit”

Dreamy and slightly surreal, Ice Skaters for Ikea from CZAR Brussels

Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work. 

How do you make an idea work when your entire media budget is pulled, a week before launch?

The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.

The gin, the city, the song and the search for the special colour of Seville

PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.

Final Entry Deadline: 22 October

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