THRILLER

ClientBOL.COM
Category A06. Retail
TitleTHRILLER
Product/ServiceBOOKS SOLD BY BOL.COM, AN ONLINE SHOP
Entrant DDB BRUSSELS, BELGIUM
Idea Creation DDB BRUSSELS, BELGIUM
Credits
Name Company Position
Dieter De Ridder DDB Brussels Creative Director
Jan Schoofs DDB Brussels Creative
Jonas Caluwé DDB Brussels Creative
Francis Lippens DDB Brussels Account Director
Hans Michiels DDB Brussels Producer
Sonicville Sonicville Radio Production Company

View Script

Write a short summary of what happens in the radio advert

We hear a man reading out loud from a book. It’s clearly a thriller. In the story, a man sneaks up on a woman and cuts her guts out with a knife. We then hear the reader turn the page in the middle of a sentence. He continues to read out loud, but this time it’s an extract from a cook book: a recipe where you have to fill the belly of a chicken with mediterranean herbs. By combining the sentence from the thriller (“cuts her guts out and”…) with that of the cook book (“... fill the belly with mediterranean herbs”) we create a comical effect, leading to the sales promo: buy two different books on online bookshop Bol.com and get a five euro gift card.

Script

MAN: (reads out loud from a book) With his razor-sharp dagger he snuck up on her, cut her guts out and… SFX: he turns the page MAN: … fill the belly with mediterranean herbs. Hmm. VO: Thriller or cook book? Buy two bestsellers on Bol.com this month and get a gift card of five euros. Go to Bol.com or download the app.