Title | F*CK PARKING - WOMAN |
Brand | SMART |
Product/Service | A SMART CAR |
Category |
A05. Automotive |
Entrant
|
BBDO BELGIUM Brussels, BELGIUM
|
Idea Creation
|
BBDO BELGIUM Brussels, BELGIUM
|
Production
|
SONICVILLE Brussels, BELGIUM
|
Credits
Arnaud Pitz |
BBDO Belgium |
Creative Director |
Sebastien De Valck |
BBDO Belgium |
Creative Director |
Jasper Verleije |
BBDO Belgium |
Art Director |
Sarah Huysmans |
BBDO Belgium |
Copywriter |
Wouter Van den Herrewegen |
BBDO Belgium |
Strategic Planner |
Diane Vandebroek |
BBDO Belgium |
Account Director |
Melissa Fastenaekels |
BBDO Belgium |
Account Manager |
Roel Sweron |
BBDO Belgium |
Account Executive |
Nicolas Van Poeck |
BBDO Belgium |
Radio Producer |
Sonicville |
Sonicville |
Radio Production Company |
View Script
Write a short summary of what happens in the radio advert
In this 30 second radio ad, we hear a woman trying to park in a spot that is way too small. When he starts losing it, the parking sensors get a second function: bleeping the curse words.
Cultural/Context information for the jury
Belgium is a small country but according to the INRIX Traffic Data Company we're big when it comes to city traffic jams. With three cities in the top 13 of most congested cities in Europe and North America Belgium performs as good (or as bad) as the USA. No wonder with 6,5 million vehicles for a population of 10 million. One of the reasons is the lack of space and more in particular: parking space. A study performed by SUSTAPARK (supported and endorsed by the University of Brussels and the cities of Brussels and Leuven) concludes that 7 out of 10 cars driving around in the city centre are looking for a parking spot. Radio allowed us to be relevant in a contextual way. Belgians have the habit of listening to the radio when driving. Certainly in car congested cities radio stations function as a source of road traffic information.
Script
SFX car
Look there, a spot
SFX: indicator, gear shifting, engine
Let’s hope I can squeeze in there …
SFX: Chiming of rear-parking sensor
Ow come on, DARN IT,
Please tell me I’ll get in there, GODDAMMIT ….
Come oooooon, BUGGER
Why did he park like this?
ASSHOLE
What a CRAP idea
To park your SHIT car
So FUCKING badly
FUCKING
ASSHOLE
FUCK, SHIT
Seriously dude!!!
Go home!
SFX: Shifting, revving engine, driving away