BARBECUE HIJACK

TitleBARBECUE HIJACK
BrandINTERSPORT
Product/ServiceSPORTING GOODS
Category B01. Use of Radio & Audio as a Medium
Entrant SMFB Oslo, NORWAY
Idea Creation SMFB Oslo, NORWAY
Credits
Name Company Position
Thomas Pipa Askim SMFB Creative Director
Eirik Svendsrud SMFB Creative Director

View Script

Write a short summary of what happens in the radio advert

Summertime in Norway is barbecue commercial time. The radio is littered with spots promoting BBQ food. Through July Intersport bought the spots following the BBQ commercials.

Cultural/Context information for the jury

July is vacation time in Norway, and every Norwegian supermarket chain is pushing their BBQ concepts on radio

Script

1.Running shoes Mmm... BBQ-food is delicious, but it might be even more delicious after a run. Have a nice summer! From us at Intersport. 2. Bike Mmm... BBQ-food is delicious. But..it might be even more delicious after cycling. Have a nice summer! From us at Intersport. 3. Hiking Yes.. .BBQ-food is delicious. But..it might be even more delicious after hiking. At Intersport you get Mammut Nova and Mercury hiking boots for just 1299. Have a nice summer! From us at Intersport.