CYCLING

TitleCYCLING
BrandINTERSPORT
Product/ServiceSPORTING GOODS
Category A06. Retail
Entrant SMFB Oslo, NORWAY
Idea Creation SMFB Oslo, NORWAY
Credits
Name Company Position
Thomas Servil Askim SMFB Creative Director
Eirik Svendsrud SMFB Creative Director

View Script

Write a short summary of what happens in the radio advert

Summertime in Norway is barbercue commercial time. The radio is littered with spots promoting BBQ food. Throughout July Intersport bought the spots following the BBQ commercials.

Cultural/Context information for the jury

July is vacation time in Norway, and every Norwegian supermarket chain is pushing their BBQ concepts on radio

Script

2. Cycling Mmm... BBQ-food is delicious. But..it might be even more delicious after cycling. Have a nice summer! From us at Intersport.