Title | CYCLING |
Brand | INTERSPORT |
Product/Service | SPORTING GOODS |
Category |
A06. Retail |
Entrant
|
SMFB Oslo, NORWAY
|
Idea Creation
|
SMFB Oslo, NORWAY
|
Credits
Thomas Servil Askim |
SMFB |
Creative Director |
Eirik Svendsrud |
SMFB |
Creative Director |
View Script
Write a short summary of what happens in the radio advert
Summertime in Norway is barbercue commercial time.
The radio is littered with spots promoting BBQ food. Throughout July Intersport bought the spots following the BBQ commercials.
Cultural/Context information for the jury
July is vacation time in Norway, and every Norwegian supermarket chain is pushing their
BBQ concepts on radio
Script
2. Cycling
Mmm... BBQ-food is delicious. But..it might be even more delicious after cycling.
Have a nice summer! From us at Intersport.