HIKING

ClientINTERSPORT
Category A06. Retail
TitleHIKING
Product/ServiceSPORTING GOODS
Entrant SMFB Oslo, NORWAY
Idea Creation SMFB Oslo, NORWAY
Credits
Name Company Position
Thomas Servil Askim SMFB Creative Director
Eirik Svendsrud SMFB Creative Director

View Script

Write a short summary of what happens in the radio advert

Summertime in Norway is barbercue commercial time. The radio is littered with spots promoting BBQ food. Througout July Intersport bought the spots following the BBQ commercials.

Cultural/Context information for the jury

July is vacation time in Norway, and every Norwegian supermarket chain is pushing their BBQ concepts on radio

Script

3. Hiking Yes.. .BBQ-food is delicious. But..it might be even more delicious after hiking. At Intersport you get Mammut Nova and Mercury hiking boots for just 1299 NOK. Have a nice summer! From us at Intersport.