| Title | REFURBISHED TWEETS |
| Brand | BACK MARKET |
| Product/Service | BACK MARKET |
| Category |
B02. Breakthrough on a Budget |
|
Entrant
|
BETC Paris, FRANCE
|
|
Idea Creation
|
BETC Paris, FRANCE
|
|
Media Placement
|
BETC Paris, FRANCE
|
|
Production
|
GENERAL POP Pantin, FRANCE
|
Credits
| Stéphane Xiberras |
BETC |
CEO |
| Bengamin Le Breton |
BETC |
Creative Director |
| Arnaud Assouline |
BETC |
Creative Director |
| Vincent Lesne |
BETC |
Art Director |
| Matthieu Bouilhot |
BETC |
Copywriter |
| Jeremie Vitard |
BETC |
Head of Production |
| Jeremy Marsy |
BETC |
Producer |
| Jack Cole |
NA |
Director |
| Vianney Vaute |
Back market |
Brand management |
Summary
Back Market, French startup and European leader of refurbished products, decided to expand to the US. Not an easy feat in a country that loves new gadgets.
We didn't have the budget for celebrity influencers and also we realised that most of them really wanted our products and had already tweeted about that years ago.
So, to promote our refurbished products, we decided to refurbish their tweets. We retweeted them as if they were published the day before and sent them the smartphones of their (past) dreams, creating the biggest online influencer campaign ever, for free.