Title Brand Product / Service Entrant Company Location Award
A01 Data & Analytics & Insight
MODELLING COLLECTIVE EXCITEMENT: CAPTURING MINUTE-BY-MINUTE F1 FAN ENGAGEMENT DU
FORMULA 1 / FORMULA 1 RACING
FLAMINGO London UNITED KINGDOM
VOLTS BY VOLVO
VOLVO / VOLVO
FAMOUSGREY BRUSSELS BELGIUM
IKEA APARTMENTEKA
IKEA / IKEA PLATFORM FOR FREE READY-MADE INTERIOR DESIGN
INSTINCT Moscow RUSSIA
#GIRLSINVEST
DNB / INVESTMENT BANKING
TRY REKLAME Oslo NORWAY
THE E.V.A. INITIATIVE
VOLVO CARS / CARS
FORSMAN & BODENFORS Gothenburg SWEDEN
Creative Strategy
B01 Challenger Brand Strategy
I AM TRASH, LES FLEURS DU DÉCHET
ETAT LIBRE D'ORANGE / PERFUME
OGILVY Paris FRANCE
REFURBISHED TWEETS
BACK MARKET / BACK MARKET
BETC Paris FRANCE
HAPPINESS FOR MASLENITSA
FERRERO RUSSIA / NUTELLA SPREAD
TOKAREV+ Moscow RUSSIA
FLANDERLUST
VLAANDEREN VAKANTIELAND (FLANDERS VACATION LAND) / HOLIDAY STAYS IN FLANDERS
ABSOLUUT Wijgmaal BELGIUM
SOUVENIRS DE PARIS
CENTRE POMPIDOU / CENTRE POMPIDOU
MARCEL Paris FRANCE
COMMITMENT IS SEXY
MEETIC / MEETIC
MARCEL Paris FRANCE
BUILT FOR BELGIAN ROADS
MITSUBISHI / SUV'S
LDV UNITED Antwerp BELGIUM
VIVA LA VULVA
ESSITY / LIBRESSE/BODYFORM
AMVBBDO London UNITED KINGDOM
Short List
KEYNOTE BACK MARKET
BACK MARKET / BACK MARKET
MARCEL Paris FRANCE
B02 Breakthrough on a Budget
REFURBISHED TWEETS
BACK MARKET / BACK MARKET
BETC Paris FRANCE
SOUVENIRS DE PARIS
CENTRE POMPIDOU / CENTRE POMPIDOU
MARCEL Paris FRANCE
72 HOURS
THE NORWEGIAN DIRECTORATE FOR CIVIL PROTECTION (DSB) / AWARENESS AND ADVICE ON THE NEED FOR SELF-PREPAREDNESS AMONG THE NORWEGIAN POPUL
GEELMUYDEN KIESE Oslo NORWAY
CATAPULT AIR – NON-STOP TO SYLT.
SYLT MARKETING / THE ISLAND OF SYLT
PHILIPP UND KEUNTJE Hamburg GERMANY
Short List
THE SOUND OF INDIFFERENCE
SELF PROMOTION / BLADED WEAPONS ACCESSIBILITY AWARENESS
WATERGUNZ Tbilisi GEORGIA
B03 Multi-market Strategy
THE E.V.A. INITIATIVE
VOLVO CARS / CARS
FORSMAN & BODENFORS Gothenburg SWEDEN
Short List
C01 Brave Brands
I AM TRASH, LES FLEURS DU DÉCHET
ETAT LIBRE D'ORANGE / PERFUME
OGILVY Paris FRANCE
NEW BREW
CARLSBERG / DANISH PILSNER
FOLD7 London UNITED KINGDOM
Creative Strategy
VOLTS BY VOLVO
VOLVO / VOLVO
FAMOUSGREY BRUSSELS BELGIUM
VIVA LA VULVA
ESSITY / LIBRESSE/BODYFORM
AMVBBDO London UNITED KINGDOM
Grand Prix
THE E.V.A. INITIATIVE
VOLVO CARS / CARS
FORSMAN & BODENFORS Gothenburg SWEDEN
REWRITE YOUR WRONGS
DE STANDAARD NEWSPAPER / DE STANDAARD NEWSPAPER
MORTIERBRIGADE Brussels BELGIUM
D01 Strategic Transformation
THE IN-BETWEEN WATER
ALKO / VÄLIVESI – THE IN-BETWEEN WATER
ALKO Helsinki FINLAND
I AM TRASH, LES FLEURS DU DÉCHET
ETAT LIBRE D'ORANGE / PERFUME
OGILVY Paris FRANCE
VISIT XBOX: THE BIRTH OF GAMING TOURISM
MICROSOFT / XBOX ONE X ENHANCED
McCANN LONDON UNITED KINGDOM
VOLTS BY VOLVO
VOLVO / VOLVO
FAMOUSGREY BRUSSELS BELGIUM
TRANSFORMING A RESTAURANT BUSINESS
PANINI INTERNAZIONALE / PANINI INTERNAZIONALE
BBH STOCKHOLM SWEDEN
FLY RESPONSIBLY
KLM ROYAL DUTCH AIRLINES / AIRPLANE
DDB UNLIMITED Amsterdam THE NETHERLANDS