Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A01 Data & Analytics & Insight
MODELLING COLLECTIVE EXCITEMENT: CAPTURING MINUTE-BY-MINUTE F1 FAN ENGAGEMENT DU
FORMULA 1 / FORMULA 1 RACING
FLAMINGO London UNITED KINGDOM FLAMINGO
London
UNITED KINGDOM
VOLTS BY VOLVO
VOLVO / VOLVO
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS
BELGIUM
IKEA APARTMENTEKA
IKEA / IKEA PLATFORM FOR FREE READY-MADE INTERIOR DESIGN
INSTINCT Moscow RUSSIA INSTINCT
Moscow
RUSSIA
#GIRLSINVEST
DNB / INVESTMENT BANKING
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY
THE E.V.A. INITIATIVE
VOLVO CARS / CARS
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN
Creative Strategy
B01 Challenger Brand Strategy
I AM TRASH, LES FLEURS DU DÉCHET
ETAT LIBRE D'ORANGE / PERFUME
OGILVY Paris FRANCE OGILVY
Paris
ETAT LIBRE D'ORANGE
Paris
FRANCE
REFURBISHED TWEETS
BACK MARKET / BACK MARKET
BETC Paris FRANCE BETC
Paris
FRANCE
HAPPINESS FOR MASLENITSA
FERRERO RUSSIA / NUTELLA SPREAD
TOKAREV+ Moscow RUSSIA TOKAREV+
Moscow
RUSSIA
FLANDERLUST
VLAANDEREN VAKANTIELAND (FLANDERS VACATION LAND) / HOLIDAY STAYS IN FLANDERS
ABSOLUUT Wijgmaal BELGIUM ABSOLUUT
Wijgmaal
BELGIUM
SOUVENIRS DE PARIS
CENTRE POMPIDOU / CENTRE POMPIDOU
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
COMMITMENT IS SEXY
MEETIC / MEETIC
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
BUILT FOR BELGIAN ROADS
MITSUBISHI / SUV'S
LDV UNITED Antwerp BELGIUM LDV UNITED
Antwerp
BELGIUM
VIVA LA VULVA
ESSITY / LIBRESSE/BODYFORM
AMVBBDO London UNITED KINGDOM AMVBBDO
London
UNITED KINGDOM
Short List
KEYNOTE BACK MARKET
BACK MARKET / BACK MARKET
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
B02 Breakthrough on a Budget
REFURBISHED TWEETS
BACK MARKET / BACK MARKET
BETC Paris FRANCE BETC
Paris
FRANCE
SOUVENIRS DE PARIS
CENTRE POMPIDOU / CENTRE POMPIDOU
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
72 HOURS
THE NORWEGIAN DIRECTORATE FOR CIVIL PROTECTION (DSB) / AWARENESS AND ADVICE ON THE NEED FOR SELF-PREPAREDNESS AMONG THE NORWEGIAN POPUL
GEELMUYDEN KIESE Oslo NORWAY GEELMUYDEN KIESE
Oslo
NORWAY
CATAPULT AIR – NON-STOP TO SYLT.
SYLT MARKETING / THE ISLAND OF SYLT
PHILIPP UND KEUNTJE Hamburg GERMANY PHILIPP UND KEUNTJE
Hamburg
GERMANY
Short List
THE SOUND OF INDIFFERENCE
SELF PROMOTION / BLADED WEAPONS ACCESSIBILITY AWARENESS
WATERGUNZ Tbilisi GEORGIA WATERGUNZ
Tbilisi
GEORGIA
B03 Multi-market Strategy
THE E.V.A. INITIATIVE
VOLVO CARS / CARS
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN
Short List
C01 Brave Brands
I AM TRASH, LES FLEURS DU DÉCHET
ETAT LIBRE D'ORANGE / PERFUME
OGILVY Paris FRANCE OGILVY
Paris
ETAT LIBRE D'ORANGE
Paris
FRANCE
THE E.V.A. INITIATIVE
VOLVO CARS / CARS
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN
REWRITE YOUR WRONGS
DE STANDAARD NEWSPAPER / DE STANDAARD NEWSPAPER
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
VOLTS BY VOLVO
VOLVO / VOLVO
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS
BELGIUM
VIVA LA VULVA
ESSITY / LIBRESSE/BODYFORM
AMVBBDO London UNITED KINGDOM AMVBBDO
London
UNITED KINGDOM
Grand Prix
NEW BREW
CARLSBERG / DANISH PILSNER
FOLD7 London UNITED KINGDOM FOLD7
London
CARLSBERG UK
Northampton
UNITED KINGDOM
Creative Strategy
D01 Strategic Transformation
THE IN-BETWEEN WATER
ALKO / VÄLIVESI – THE IN-BETWEEN WATER
ALKO Helsinki FINLAND TBWA\HELSINKI
FINLAND
I AM TRASH, LES FLEURS DU DÉCHET
ETAT LIBRE D'ORANGE / PERFUME
OGILVY Paris FRANCE OGILVY
Paris
ETAT LIBRE D'ORANGE
Paris
FRANCE
VISIT XBOX: THE BIRTH OF GAMING TOURISM
MICROSOFT / XBOX ONE X ENHANCED
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM
VOLTS BY VOLVO
VOLVO / VOLVO
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS
BELGIUM
TRANSFORMING A RESTAURANT BUSINESS
PANINI INTERNAZIONALE / PANINI INTERNAZIONALE
BBH STOCKHOLM SWEDEN BBH STOCKHOLM
SWEDEN
FLY RESPONSIBLY
KLM ROYAL DUTCH AIRLINES / AIRPLANE
DDB UNLIMITED Amsterdam THE NETHERLANDS DDB UNLIMITED
Amsterdam
THE NETHERLANDS