2019 Industry Craft
MOTHER AND CHILD
|Client||AMNESTY INTERNATIONAL CZ|
|1 of 2 Campaign|
|Category||D02. Print & Publishing|
|Title||MOTHER AND CHILD|
|Entrant||HAVAS PRAGUE, CZECH REPUBLIC|
|Idea Creation||HAVAS PRAGUE, CZECH REPUBLIC|
|Media Placement||HAVAS PRAGUE, CZECH REPUBLIC|
|PR||HAVAS PRAGUE, CZECH REPUBLIC|
|Production||HAVAS PRAGUE, CZECH REPUBLIC|
|Petr Cech||Havas Prague||Creative Director|
|Jakub Kolarik||Havas Prague||Creative Director|
|Martina Figurová||Havas Prague||Account Manager|
|Zdenek Buchtela||Havas Prague||Copywriter|
|Tereza Letfusova||Havas Prague||Agency Producer|
|Pavel Slovacek||Havas Prague||Art Director|
Cultural / Context information for the juryElectromobility is steadily becoming an industry changing phenomenon of close future. People live in the impression that buying an electric car is like doing a good deed. Our task was to question this “purity”. So we are documenting the far side of electromobility by focusing on origin of cobalt which is an important substance in car batteries. We are revealing conditions of cobalt mines in Democratic Republic of the Congo where miners, one third of which are children, work in inhuman conditions like in medieval times. Our campaign is activating readers to visit our microsite. There are listed car manufacturers that have taken action to ensure an ethical supply chain. Also we are bringing attention to those brands that are still ignoring it. The pictures are realistic as they were taken in real mines of Congo. It is authentic and has a disruptive message juxtaposing battery life and human life.
Tell the jury about the photography. Do not name the photographer.The pictures are realistic as they were taken in real mines of Democratic Republic of the Congo. So it is authentic and has a disruptive message juxtaposing battery life and human life.
Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work.
The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.
PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.