BOYS

Bronze eurobest Award Campaign
ClientAMNESTY INTERNATIONAL CZ
2 of 2 Campaign
Category D02. Print & Publishing
TitleBOYS
Product/ServiceHUMAN RIGHTS
Entrant HAVAS PRAGUE, CZECH REPUBLIC
Idea Creation HAVAS PRAGUE, CZECH REPUBLIC
Media Placement HAVAS PRAGUE, CZECH REPUBLIC
PR HAVAS PRAGUE, CZECH REPUBLIC
Production HAVAS PRAGUE, CZECH REPUBLIC
Credits
Name Company Position
Petr Cech Havas Prague Creative Director
Jakub Kolarik Havas Prague Creative Director
Martina Figurová Havas Prague Account Manager
Zdenek Buchtela Havas Prague Copywriter
Tereza Letfusova Havas Prague Agency Producer
Pavel Slovacek Havas Prague Art Director
Gwenn Dubourthoumieu www.gwenn.fr Photographer

Cultural / Context information for the jury

Electromobility is steadily becoming an industry changing phenomenon of close future. People live in the impression that buying an electric car is like doing a good deed. Our task was to question this “purity”. So we are documenting the far side of electromobility by focusing on origin of cobalt which is an important substance in car batteries. We are revealing conditions of cobalt mines in Democratic Republic of the Congo where miners, one third of which are children, work in inhuman conditions like in medieval times. Our campaign is activating readers to visit our microsite. There are listed car manufacturers that have taken action to ensure an ethical supply chain. Also we are bringing attention to those brands that are still ignoring it. The pictures are realistic as they were taken in real mines of Congo. It is authentic and has a disruptive message juxtaposing battery life and human life.

Tell the jury about the photography. Do not name the photographer.

The pictures are realistic as they were taken in real mines of Democratic Republic of the Congo. So it is authentic and has a disruptive message juxtaposing battery life and human life.