REARRANGED

TitleREARRANGED
BrandBERLINER PHILHARMONIKER
Category B01. Brand & Communications Design
Product/ServiceBERLINER PHILHARMONIKER
Entrant SCHOLZ & FRIENDS Berlin, GERMANY
Idea Creation SCHOLZ & FRIENDS Berlin, GERMANY
Credits
Name Company Position
Matthias Spaetgens Scholz & Friends Berlin GmbH Chief Creative Officer
Oliver Handlos Scholz & Friends Berlin GmbH Executive Creative Director
Robert Krause Scholz & Friends Berlin GmbH Executive Creative Director
Philipp Weber Scholz & Friends Berlin GmbH Creative Director
Philipp Weber Scholz & Friends Berlin GmbH Creative Director
Patrick Pichler Scholz & Friends Berlin GmbH Art Director
Felix John Scholz & Friends Berlin GmbH Copywriter
Heribert Schindler Heribert Schindler Photographer
Noshe - Noshe Photographer
Yvonne Haupt Scholz & Friends Berlin GmbH Account Manager
Raul Walch - Artist

Cultural / Context information for the jury

In the summer of 2018, the Berlin Philharmonic faced an artistic and a commercial challenge. Between the departure of the former chief conductor Sir Simon Rattle and the start of his successor Kirill Petrenko, there is an entire season without a chief conductor. How do we communicate this extraordinary season to a demanding audience? The vacancy at the conductor’s stand will not result in disorder or a lack of artistic direction. Instead it offers a chance for creativity. We present the change at the Berlin Philharmonic in a playful manner: with an artistic intervention at their home. Everything in the Berlin Philharmonic Hall is rearranged.

Tell the jury about the art direction.

From the orchestra’s equipment, we created sculptures, installations and spatial compositions by rearranging the objects in a harmonious und artistic way. They were presented in a temporary exhibition in the Berlin Philharmonic Hall and they became the visual framework for the season communication – from the season calendar, the concert posters and flyers to the online communication. So the campaign became the unique face of an exceptional year.