DEER

TitleDEER
BrandRENAULT
Category B03. Print & Publishing
Product/ServicePURE VISION HEADLIGHTS
Entrant PUBLICIS ISTANBUL, TURKEY
Idea Creation PUBLICIS ISTANBUL, TURKEY
Production PUBLICIS ISTANBUL, TURKEY
Credits
Name Company Position
Can Faga Publicis Istanbul Executive Creative Director
Asil Yildiz Publicis Istanbul Creative Group Head
Mert Ersöz Publicis Istanbul Art Director
Ozlem Ozel Publicis Istanbul Copywriter
Ezgi Ataseven Publicis Istanbul Group Account Director
Ozlem Erbas Publicis Istanbul Account Director
Ceylan Karamanlioglu Publicis Istanbul Account Supervisor
Melih Ekim Publicis Istanbul Strategist

Cultural / Context information for the jury

We used the global YouTube preview frame.

Translation. Provide a full English translation of any text.

MAKE THE FUTURE VISIBLE “PURE VISION” FULL HEADLIGHTS

Tell the jury about the art direction.

Hard to see up-coming accident when you're on the road. Because we all have limited visibility distance. We created a fresh execution and explained the distance to the accident point in seconds with the YouTube “Preview” frame.