Title | BICYCLE |
Brand | RENAULT |
Product/Service | PURE VISION HEADLIGHTS |
Category |
B03. Print & Publishing |
Entrant
|
PUBLICIS ISTANBUL, TURKEY
|
Idea Creation
|
PUBLICIS ISTANBUL, TURKEY
|
Production
|
PUBLICIS ISTANBUL, TURKEY
|
Credits
Can Faga |
Publicis Istanbul |
Executive Creative Director |
Asil Yildiz |
Publicis Istanbul |
Creative Group Head |
Mert Ersöz |
Publicis Istanbul |
Art Director |
Ozlem Ozel |
Publicis Istanbul |
Copywriter |
Ezgi Ataseven |
Publicis Istanbul |
Group Account Director |
Ozlem Erbas |
Publicis Istanbul |
Account Director |
Ceylan Karamanlioglu |
Publicis Istanbul |
Account Supervisor |
Melih Ekim |
Publicis Istanbul |
Strategist |
Cultural / Context information for the jury
We used the global YouTube preview frame.
Translation. Provide a full English translation of any text.
MAKE THE FUTURE VISIBLE
“PURE VISION” FULL HEADLIGHTS
Tell the jury about the art direction.
Hard to see up-coming accident when you're on the road. Because we all have limited visibility distance.
We created a fresh execution and explained the distance to the accident point in seconds with the YouTube “Preview” frame.