FOND NEEDS U

TitleFOND NEEDS U
BrandFOND
Category A01. Brand & Communications Design
Product/ServiceCHARITY PROGRAMMES FOR YOUNG CREATORS
Entrant RUPORT Krasnodar, RUSSIA
Idea Creation RUPORT Krasnodar, RUSSIA
Production RUPORT Krasnodar, RUSSIA
Credits
Name Company Position
Nickolay Andreyev Ruport Creative Director
Aleksandr Milyunas Ruport Art Director
Ksenia Kantsurova Ruport Copywriter
Aleksandr Manzhulov Ruport Animation

Tell the jury about the typography.

FOND discovers young creatives with daring ideas. Those who have desire to be discovered, to be foUnd. The task was to create FOND’s identity. What we decided — is to put “u” in FOND and create new meanings. Our idea is to inspire creatives and sponsors at the early stage of interaction with FOND's identity. The message is as simple as that — only u can achieve those things you desire, only u can change the future of the creative industry. The dynamism of the identity allows us to find many variations of use, kinetic typography has a wide potential for creating inspiring, cutting-edge animations. FOND and “U” together create new message “FOND found u”.