THE UNKNOWN FACE

Short List
ClientHISTORIAL DE LA GRANDE GUERRE PÉRONNE
Category D01. Brand & Communications Design
TitleTHE UNKNOWN FACE
Product/ServiceART INSTALLATION AND A WEBSITE
Entrant FF PARIS, FRANCE
Idea Creation FF PARIS, FRANCE
Production MERCI-MICHEL Paris, FRANCE
Credits
Name Company Position
Hervé François Historial de la Grande Guerre Directeur du musée l'Historial de la Grande Guerre
Nathalie Clin Historial de la Grande Guerre Responsable Service « Accueil des Publics » et « Médiateurs-Guides »
Fred & Farid Fred & Farid FF Founders / CEO
Olivier Lefebvre FF CEO - Partner
Etienne Renaux FF Creative Director
François Claux FF Art Director
Yann Rougeron FF Art Director
Camille Sainson FF Art Director
Emilien Point FF Art Director
Sonia Dos Santos FF Art Director
Julien Beuvry FF Art Director
Lucia Otero FF Assistant Art director
François Claux FF Copywriter
Yann Rougeron FF Copywriter
Camille Sainson FF Copywriter
Emilien Point FF Copywriter
Sonia Dos Santos FF Copywriter
Julien Beuvry FF Copywriter
Leslie Hatchwell FF Account
Caroline Tang FF Digital art director
Johanna Mangote FF Event art director
Jim Tran FF Head of production
Arthur Gaudrie FF Chief technical officer
Marie Séjournant FF Social media strategist

Cultural / Context information for the jury

For the centenary of the Armistice on the 11th of November 2018, 72 heads of state met in Paris to call out for peace and try to ease the tensions that have been affecting our world for several years now. The world's greatest powers, the United States, China, Russia and Europe, are no longer as united as before, and it is essential to put peace at the center of the discussions. This is the mission that the Historial of the Great War gave itself. By unveiling to the public the Unknown Face, a symbol of universal peace, hope and memory, that carries a heavy legacy, they sent out a strong message to the younger generations, future bearers of peace in the world.

Dreamy and slightly surreal, Ice Skaters for Ikea from CZAR Brussels

Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work. 

How do you make an idea work when your entire media budget is pulled, a week before launch?

The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.

The gin, the city, the song and the search for the special colour of Seville

PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.

Final Entry Deadline: 22 October

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