2019 Industry Craft
THE UNKNOWN FACE
|Client||HISTORIAL DE LA GRANDE GUERRE PÉRONNE|
|Category||D01. Brand & Communications Design|
|Title||THE UNKNOWN FACE|
|Product/Service||ART INSTALLATION AND A WEBSITE|
|Entrant||FF PARIS, FRANCE|
|Idea Creation||FF PARIS, FRANCE|
|Production||MERCI-MICHEL Paris, FRANCE|
|Hervé François||Historial de la Grande Guerre||Directeur du musée l'Historial de la Grande Guerre|
|Nathalie Clin||Historial de la Grande Guerre||Responsable Service « Accueil des Publics » et « Médiateurs-Guides »|
|Fred & Farid Fred & Farid||FF||Founders / CEO|
|Olivier Lefebvre||FF||CEO - Partner|
|Etienne Renaux||FF||Creative Director|
|François Claux||FF||Art Director|
|Yann Rougeron||FF||Art Director|
|Camille Sainson||FF||Art Director|
|Emilien Point||FF||Art Director|
|Sonia Dos Santos||FF||Art Director|
|Julien Beuvry||FF||Art Director|
|Lucia Otero||FF||Assistant Art director|
|Sonia Dos Santos||FF||Copywriter|
|Caroline Tang||FF||Digital art director|
|Johanna Mangote||FF||Event art director|
|Jim Tran||FF||Head of production|
|Arthur Gaudrie||FF||Chief technical officer|
|Marie Séjournant||FF||Social media strategist|
Cultural / Context information for the juryFor the centenary of the Armistice on the 11th of November 2018, 72 heads of state met in Paris to call out for peace and try to ease the tensions that have been affecting our world for several years now. The world's greatest powers, the United States, China, Russia and Europe, are no longer as united as before, and it is essential to put peace at the center of the discussions. This is the mission that the Historial of the Great War gave itself. By unveiling to the public the Unknown Face, a symbol of universal peace, hope and memory, that carries a heavy legacy, they sent out a strong message to the younger generations, future bearers of peace in the world.
Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work.
The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.
PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.