2019 Industry Craft
THE HIPP ONEHAND-COOKBOOK
|Client||HIPP & CO|
|Category||C03. Print & Publishing|
|Title||THE HIPP ONEHAND-COOKBOOK|
|Product/Service||HIPP ORGANIC BABY FOOD|
|Entrant||SERVICEPLAN GERMANY Munich, GERMANY|
|Idea Creation||SERVICEPLAN GERMANY Munich, GERMANY|
|Production||NEVEREST München, GERMANY|
|Production 2||TRO Düsseldorf, GERMANY|
|Production 3||HASTINGS MUSIC Hamburg, GERMANY|
|Additional Company||BRAND PERFORMER Munich, GERMANY|
|Alex Schill||SERVICEPLAN GERMANY||Global Chief Creative Officer|
|Matthias Harbeck||SERVICEPLAN GERMANY||Managing Chief Creative Officer|
|Till Hohmann||SERVICEPLAN GERMANY||Managing Creative Director|
|Florian Strauss||SERVICEPLAN GERMANY||Managing Director|
|Sandra Loibl||SERVICEPLAN GERMANY||Executive Creative Director|
|Andreas Daum||SERVICEPLAN GERMANY||Associate Creative Director|
|Till Rothweiler||SERVICEPLAN GERMANY||Associate Creative Director|
|Lucas Dresch||SERVICEPLAN GERMANY||Senior Art Director|
|Benjamin Steinmeyer||SERVICEPLAN GERMANY||Copywriter|
|Monika Klingenfuss||SERVICEPLAN GERMANY||Management Supervisor|
|Franzisca Luise Seippel||SERVICEPLAN GERMANY||Junior Account Manager|
|Rea Jabara||SERVICEPLAN GERMANY||Junior Art Director|
|Massimo Mazzuca||SERVICEPLAN GERMANY||Junior Copywriter|
|Karin Schmitz||SERVICEPLAN GERMANY||Senior Production Manager|
|Stephan Daburger||SERVICEPLAN GERMANY||Head of Final Art|
|Fabio Schaffer||SERVICEPLAN GERMANY||Junior Final Art Director|
|Nicolas Lekai||Nicolas Lekai||VFX Artist|
|Ana Jaks||Ana Jaks Illustrations||Illustrator|
Cultural / Context information for the juryBabies love being in mummy’s or daddy’s arms. As a result, parents have to do a lot with one hand, like paying with one hand, opening doors with one hand, etc. But there are some tasks which simply can’t be performed with one hand: like cooking, for example. Being Germany’s No. 1 in baby food, HiPP knows this kind of problem like no other brand and therefore also helps like no other brand: with the HiPP Onehand-Cookbook. A cookbook with healthy and yummy recipes for parents, which, thanks to HiPP baby food as a basic ingredient, can be prepared with only one hand. This way, babies are always in their parents’ arms and mummy or daddy can have a delicious meal.
Tell the jury about the illustration.The cookbook consists of 16 lovingly created and playfully illustrated recipes. The illustrations feature strong colours and bold yet harmonious shapes. They are a new interpretation of the design of the HiPP logo, which was developed during the 70s in New York by packaging design pioneer and founder of Industrial Designers Institute of America, Frank Gianninoto.
Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work.
The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.
PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.