THE HIPP ONEHAND-COOKBOOK

Short List
ClientHIPP & CO
Category C03. Print & Publishing
TitleTHE HIPP ONEHAND-COOKBOOK
Product/ServiceHIPP ORGANIC BABY FOOD
Entrant SERVICEPLAN GERMANY Munich, GERMANY
Idea Creation SERVICEPLAN GERMANY Munich, GERMANY
Production NEVEREST München, GERMANY
Production 2 TRO Düsseldorf, GERMANY
Production 3 HASTINGS MUSIC Hamburg, GERMANY
Additional Company BRAND PERFORMER Munich, GERMANY
Credits
Name Company Position
Alex Schill SERVICEPLAN GERMANY Global Chief Creative Officer
Matthias Harbeck SERVICEPLAN GERMANY Managing Chief Creative Officer
Till Hohmann SERVICEPLAN GERMANY Managing Creative Director
Florian Strauss SERVICEPLAN GERMANY Managing Director
Sandra Loibl SERVICEPLAN GERMANY Executive Creative Director
Andreas Daum SERVICEPLAN GERMANY Associate Creative Director
Till Rothweiler SERVICEPLAN GERMANY Associate Creative Director
Lucas Dresch SERVICEPLAN GERMANY Senior Art Director
Benjamin Steinmeyer SERVICEPLAN GERMANY Copywriter
Monika Klingenfuss SERVICEPLAN GERMANY Management Supervisor
Franzisca Luise Seippel SERVICEPLAN GERMANY Junior Account Manager
Rea Jabara SERVICEPLAN GERMANY Junior Art Director
Massimo Mazzuca SERVICEPLAN GERMANY Junior Copywriter
Karin Schmitz SERVICEPLAN GERMANY Senior Production Manager
Stephan Daburger SERVICEPLAN GERMANY Head of Final Art
Fabio Schaffer SERVICEPLAN GERMANY Junior Final Art Director
Nicolas Lekai Nicolas Lekai VFX Artist
Ana Jaks Ana Jaks Illustrations Illustrator

Cultural / Context information for the jury

Babies love being in mummy’s or daddy’s arms. As a result, parents have to do a lot with one hand, like paying with one hand, opening doors with one hand, etc. But there are some tasks which simply can’t be performed with one hand: like cooking, for example. Being Germany’s No. 1 in baby food, HiPP knows this kind of problem like no other brand and therefore also helps like no other brand: with the HiPP Onehand-Cookbook. A cookbook with healthy and yummy recipes for parents, which, thanks to HiPP baby food as a basic ingredient, can be prepared with only one hand. This way, babies are always in their parents’ arms and mummy or daddy can have a delicious meal.

Tell the jury about the illustration.

The cookbook consists of 16 lovingly created and playfully illustrated recipes. The illustrations feature strong colours and bold yet harmonious shapes. They are a new interpretation of the design of the HiPP logo, which was developed during the 70s in New York by packaging design pioneer and founder of Industrial Designers Institute of America, Frank Gianninoto.

Dreamy and slightly surreal, Ice Skaters for Ikea from CZAR Brussels

Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work. 

How do you make an idea work when your entire media budget is pulled, a week before launch?

The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.

The gin, the city, the song and the search for the special colour of Seville

PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.

Final Entry Deadline: 22 October

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