Category B02. Packaging Design
Entrant SID LEE Paris, FRANCE
Idea Creation SID LEE Paris, FRANCE
Name Company Position
Sylvain Thirache SID LEE Paris Executive Creative Director
Johan Delpuech SID LEE Paris President
Stephane Soussan SID LEE Paris Creative Director
Romain Lehur SID LEE Paris Senior Art Director
Jean-Baptiste Destabeau SID LEE Paris Account Director
Camille Caucat SID LEE Paris Account Manager
Thomas Laget SID LEE Paris Agency Producer
Julia Flusin SID LEE Paris Producer


2018 is the year that Roger Federer is celebrating his 20th year as a professional player, a milestone Moët & Chandon decided to celebrate with a special-edition bottle.

Describe the creative idea (40% of vote)

Create a limited edition with only 20 magnum bottles, one of each size for each year of Federer’s career

Describe the execution (40% of vote)

The special packaging featuring a Grand Vintage bottled the year the tennis star entered the world of professional tennis, 1998 Moet & Chandon Grand Vintange. Gone is Moet & Chandon’s signature tie, replaced with the rubber grip of a tennis racket, inscribed with a timeline of the player’s numerous personal and professional exploits. An exceptional design for an exceptional player.

List the results (20% of vote)

The 20 magnum bottles will be sold at 19,998 euros apiece with benefits going to the Roger Federer foundation, which, since 2003, has helped 500,000 children around the world gain better access to sport and education. All numbered bottles were ordered directly to Moët & Chandon from June to December 2018. More than hundred press reports on very edgy magazines & websites : Vogue, GQ, Hyberbeast, Grazia, Forbes, l’express, Noix, The Drum, Ad Week, WWD, …