ARTHUR (MUHAMMAD ALI)

TitleARTHUR (MUHAMMAD ALI)
BrandTHE ALL ENGLAND LAWN AND TENNIS CLUB
Category B04. Outdoor
Product/ServiceWIMBLEDON
Entrant McCANN LONDON, UNITED KINGDOM
Idea Creation McCANN LONDON, UNITED KINGDOM
Production CRAFT LONDON, UNITED KINGDOM
Credits
Name Company Position
Rob Doubal McCann London Chief Creative Officer, McCann UK, and Co-President
Laurence Thomson McCann London Chief Creative Officer, McCann UK, and Co-President
Rob Webster McCann London Creative Director
Alexei Berwitz McCann London Creative Director
Matt Searle McCann London Copywriter
Olly Wood McCann London Art Director
Tommy Smith McCann London Business Director
Alice Lindsay McCann London Account Manager
Daniela Loccisano McCann London Project Director
Theo Izzard-Brown McCann London Chief Strategy Officer
Emily Ellis McCann London Planner
Dan Howarth McCann London Head of Art
Matthew Thomas McCann London Designer
Angelika Juszcyk McCann London Creative Artworker
Sergio Lopez Craft/McCann Chief Production Officer EMEA
Molly Strasser Craft/McCann Head of Business Affairs
Sophie Chapman-Andrews Craft/McCann Head of Integrated Production
Jonathan Davis Craft/McCann Executive Producer
Anna Cartwright Craft/McCann Agency Producer
Holly Webster Craft/McCann Creative Researcher
Pam Oskam Craft/McCann Creative Researcher
Liam White Craft/McCann Print Producer
Ashley Glasgow Craft/McCann Retouching
Rob McDonald Craft/McCann Retouching

Tell the jury about the art direction.

To excite fans ahead of the historic Wimbledon Tennis Championship for 2019, we created three striking posters under the title ‘Some Stories Live Forever’. Featuring tennis greats Althea Gibson, Arthur Ashe & Martina Navratilova, we seamlessly merged historical Wimbledon news stories with era-defining moments of human endeavour from throughout the 21st century - creating a set of unique and evocative visuals. The work was brought to life with authentic, hand-letterpressed typography, referencing the design styles of each historical news period; creating a timeless look that was true to each era.