POHJOLA SAIRAALA - THE BARE BONES

TitlePOHJOLA SAIRAALA - THE BARE BONES
BrandPOHJOLA SAIRAALA
Category B03. Print & Publishing
Product/ServiceHOSPITAL SERVICE WITH SPORT INJURY FOCUS
Entrant MILTTON Helsinki, FINLAND
Idea Creation MILTTON Helsinki, FINLAND
Production KOSKI SYVÄRI Helsinki, FINLAND
Credits
Name Company Position
Joel Lindgren Miltton Creative Art Director
Maria Hakala Miltton Creative Copywriter
Katja Pietilä-Seppä Miltton Creative Graphic Designer
Eija Anteroinen Miltton Creative Account Director
Inka Kosonen Miltton Creative Agency Producer
Mikko Hakkarainen Miltton Creative Creative Director
Tuukka Koski Koski Syväri Photographer
Heikki Laine Koski Syväri Executive Producer
Karoliina Kauhanen Koski Syväri Producer
Karoliina Kasurinen Koski Syväri Production assistant
Fatma Bendris Koski Syväri Make up and Hair
Melvin Torrens Koski Syväri 1st AC/ stills
Juho Norokytö Koski Syväri DIT
Lauri Tuura The Light House Gaffer
Oskari Lehtonen The Light House Gaffer assistant
Mauricio Waldo Martinéz The Camera house Camera assistant
Kasimir Häiväoja FLC Helsinki Retouching
Hanna Heikkilä Brink Helsinki Post producer
Matti Kaihola Brink Helsinki CG Supervisor
Juuso Kaari Brink Helsinki Animator
Petri Falkenberg Grade One Color Grading
Tommi Toivonen Vild Music Sound Design
Meri Saarikoski Toinen PHD Client Director
Sara Jouttijärvi Toinen PHD Planner
Otto Riikonen Toinen PHD Senior Specialist
Tytti Tyrkkö Toinen PHD Senior Specialist
Joonas Seppälä Toinen PHD Digital Marketing Producer
Michael O'Shea Toinen PHD Digital Marketing producer

Cultural / Context information for the jury

Pohjola Hospital is an orthopaedic hospital and their main target group is athletes and anyone with an active lifestyle.

Tell the jury about the art direction.

As Pohjola Hospital is an orthopaedic hospital for athletes, we wanted to focus on the movement. Fractures, sprains or any other sport injuries might stop the movement for a while, but with the right orthopaedic treatment, Pohjola Hospital will get you back on track. To make the story stick, we gave the audience a reason to look the ad twice. A visual riddle that combines Pohjola Hospital’s orthopaedic expertise — bones — and their mission to be the best hospital to treat and recover from sport injuries.