MELTING FACE

Short List
ClientSPREEQUELL MINERALBRUNNEN GMBH
Category C04. Outdoor
TitleMELTING FACE
Product/ServiceMINERALWATER
Entrant JUNG VON MATT Hamburg, GERMANY
Idea Creation JUNG VON MATT Hamburg, GERMANY
Additional Company SPREEQUELL MINERALBRUNNEN Berlin, GERMANY
Credits
Name Company Position
Till Eckel Jung von Matt AG Executive Creative Director
Sven Rebholz Jung von Matt AG Managing Director
Tim Schmitt Jung von Matt AG Creative Director
Stephen Quell Jung von Matt AG Creative Director
Julian Schnaars Jung von Matt AG Art Director
Maximilian Lange-Brandenburg Jung von Matt AG Copywriter
Elise Chastel Jung von Matt AG Junior Art Director
Carlos Rodriguez Torre Jung von Matt AG Art Director Motion
Lauritz Fittkau Jung von Matt AG Trainee
Jana Bähr Jung von Matt AG Account Manager
Annika Schanne Jung von Matt AG Junior Project Manager
Yasmin Laerum Jung von Matt AG Project Manager
Matthias van de Sand Jung von Matt AG Head of TV
Magnus Höltke Jung von Matt AG Head of Stategy

Cultural / Context information for the jury

The illustrations and graphic design is unfiltered, fast, on point, like someone from Berlin would speak, like the cities grafities and street art. Like Berlin, it excludes no one.

Tell the jury about the illustration.

To reach everyone in multi-cultural Berlin, we needed to speak a language that includes everyone from immigrants and expats to born and raised Berliners – it’s time to read something in one language. This language must be illustrative. Letters become illustrations, illustrations become logo-like icons for universal truths. Illustrations that make us remember that we once found peace in kids’ books. Illustrations that are open to interpretation, because we all see images in the clouds, we just don’t all see the same. The illustrations lived as stills and animated gifs, drawn by hand, frame by frame. The loops were designed to have no camera pans or complicated plots. As the Illustrations were stripped down to their heart, only showing what is absolutely necessary their animated versions were designed to be as simple and easy.