MELTING FACE

TitleMELTING FACE
BrandSPREEQUELL MINERALBRUNNEN GMBH
Category B04. Outdoor
Product/ServiceMINERALWATER
Entrant JUNG VON MATT Hamburg, GERMANY
Idea Creation JUNG VON MATT Hamburg, GERMANY
Additional Company SPREEQUELL MINERALBRUNNEN Berlin, GERMANY
Credits
Name Company Position
Till Eckel Jung von Matt AG Executive Creative Director
Sven Rebholz Jung von Matt AG Managing Director
Tim Schmitt Jung von Matt AG Creative Director
Stephen Quell Jung von Matt AG Creative Director
Julian Schnaars Jung von Matt AG Art Director
Maximilian Lange-Brandenburg Jung von Matt AG Copywriter
Elise Chastel Jung von Matt AG Junior Art Director
Carlos Rodriguez Torre Jung von Matt AG Art Director Motion
Lauritz Fittkau Jung von Matt AG Trainee
Jana Bähr Jung von Matt AG Account Manager
Annika Schanne Jung von Matt AG Junior Project Manager
Yasmin Laerum Jung von Matt AG Project Manager
Matthias van de Sand Jung von Matt AG Head of TV
Magnus Höltke Jung von Matt AG Head of Stategy

Cultural / Context information for the jury

The illustrations and graphic design is unfiltered, fast, on point, like someone from Berlin would speak, like the cities grafities and street art. Like Berlin, it excludes no one.

Tell the jury about the art direction.

A sip of water in the summer is a quick refresh, nothing more and nothing less. That is what our ads should be as well: We wanted to give people at the subway stations and in the hectic, hot city of Berlin a moment of peace, a small laugh, a quick irritation, instead of another billboard overflowing with messages. So we focused on logo-like illustrations on the bright brand colors, that leave enough space for interpretation. Illustrations so simple, they feel like graphic design.