Title | BBC TWO - THE 2 CURVE |
Brand | BBC TWO |
Product/Service | BBC TWO REBRAND |
Category |
B01. Brand & Communications Design |
Entrant
|
BBC CREATIVE London, UNITED KINGDOM
|
Idea Creation
|
BBC CREATIVE London, UNITED KINGDOM
|
Idea Creation 2
|
SUPERUNION London, UNITED KINGDOM
|
Production
|
BBC CREATIVE London, UNITED KINGDOM
|
Production 2
|
SUPERUNION London, UNITED KINGDOM
|
Credits
Laurent Simon |
BBC Creative |
ECD |
Susan Ayton |
BBC Creative |
Creative Director |
Michael Lean |
BBC Creative |
Head of Planning |
Rosanagh Ker |
BBC Creative |
Senior Planner |
Astrid Reiner |
BBC Creative |
Project Manager |
Phoebe Bibbings |
BBC Creative |
Project Manager |
James Wood |
BBC Creative |
Head of Production |
Georgina Meirick |
BBC Creative |
Producer |
Ken Rodrigues |
BBC Creative |
Producer |
Dan Robinson |
BBC Creative |
Production Co-ordinator |
Laurence Honderick |
BBC Creative |
Creative Director - Design |
Josh Moore |
BBC Creative |
Senior Designer |
Ed Linfoot |
BBC Creative |
Designer |
Thomas Walker |
BBC Creative |
Editor |
Stuart Radford |
Superunion |
Executive Creative Director |
Katherina Tudball |
Superunion |
Creative Director |
John Shaw |
Superunion |
Chief Strategy Officer |
Erik Brattested |
Superunion |
Designer |
Andi Davids |
Superunion |
Strategy Director |
Suzanne Neal |
Superunion |
Account Manager |
Alex Baranowski |
N/A |
Music and Sound Design |
Patrick Hollan |
BBC |
Channel Controller |
Mark Tierney |
BBC |
Portfolio Head of Marketing |
Tell the jury about the art direction.
BBC Two commissions more original programmes than any other terrestrial broadcaster. But when the content is so diverse, leaping from cookery, to science, to current affairs, to drama – the big question was how to create a single-minded idea.
Working with the channel, we found the answer – BBC Two’s content is there to make you feel something, to get a reaction. It’s television that stimulates – emotions, thoughts, conversation. Whether that’s a hard-hitting documentary, a raucous comedy or a mind-blowing science programme.
So rather than focusing on the organisation itself, we focused on its content and, from there, developed the creative idea: ‘Never Not Stimulating’.
We then brought it to life in a visual identity that reflects the breadth of emotions you feel when watching BBC Two. A series of animations are matched to the mood, not the genre, of the programmes – like ‘intense’, ‘visceral’, ‘offbeat’ and ‘revelatory’.