2019 Industry Craft
THE REMARKABLE BERTHA
|Client||STABILO INTERNATIONAL GMBH|
|2 of 2 Campaign|
|Category||B03. Print & Publishing|
|Title||THE REMARKABLE BERTHA|
|Product/Service||STABILO BOSS HIGHLIGHTER PEN|
|Entrant||DDB DÜSSELDORF, GERMANY|
|Idea Creation||DDB DÜSSELDORF, GERMANY|
|PR||DDB DÜSSELDORF, GERMANY|
|Dennis May||DDB Group Germany||Chief Creative Officer|
|Kristine Holzhausen||DDB Group Germany||Executive Creative Director|
|Stefan Rehne||DDB Group Germany||Executive Creative Director|
|Vera Ickert||DDB Group Germany||Senior Art Director|
|Teresa Berude||DDB Group Germany||Senior Copywriter|
|Mona Elobeid||DDB Group Germany||Managing Director|
|Philipp Starck||DDB Group Germany||Account Director|
|Malte Kraft||DDB Group Germany||Junior Account Manager|
|Kathrin Stenger||DDB Group Germany||Art Director|
|Stefan Kranefeld||Stefan Kranefeld Imaging||Post Production|
Tell the jury about the art direction.The Stabilo Boss is a tool for highlighting written or printed passages and words. This is the analogue heritage we wanted to stay true to. But to emphasize the storytelling, we decided to not just write about the women and then highlighting the crucial copy parts, but to use what already existed: historic, black-and-white photos. These show group shots, where men are in forefront or in the center of the visual. Thanks to the Stabilo Boss stroke the previously unremarkable women now become the focal point. Combined with copies telling the story of their remarkable accomplishments.
Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work.
The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.
PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.