CHILD MARRIAGE

Bronze eurobest Award
ClientUNICEF
Category E03. Print & Publishing
TitleCHILD MARRIAGE
Product/ServiceHELP ORGANIZATION
Entrant TBWA\STOCKHOLM, SWEDEN
Idea Creation TBWA\STOCKHOLM, SWEDEN
Credits
Name Company Position
Johannes Ivarsson TBWA Stockholm Copywriter
Kalle HĂ„kanson TBWA Stockholm Copywriter
Alexander Fredlund TBWA Stockholm Art Director
Pernilla Berg TBWA Stockholm Account Director
Pernille Nylen Janzé TBWA Stockholm Account Manager
Fanny von Pongracz TBWA Stockholm Graphic Designer
Isabel Sawtelle TBWA Stockholm Graphic Designer

Tell the jury about the copywriting.

The fact that adults (predominantly men) marry children is awful. In a dark and disturbing way, they actually "have a child" when they marry. So, we used the common and beautiful expression "to marry and have a child" - and turned it into the most horrible thing imaginable. This twist really made the ad stand out and cause reactions.